Job Purpose:

Given the unprecedented launch acceleration of AREXVY around the world, the Global Marketing Content Manager is a key member of the brand team to drive approval of promotional activities and tactics. This individual would be responsible for owning the content lab process, stewarding core content and leading execution of assigned projects.  This should be done through cross-functional collaboration with our co-create LOCs and in partnership with the global agency of record for the RSV Adult launch.

Key responsibilities:

• Work across HCP Workstream to facilitate the approval process for materials in content lab (Peer-to-peer, Data Driven Customer Experience [DDCX] and Campaign) with strong matrix and agency management.
• Partner with Data Analytics and MOC to analyse and track HCP Workstream deliverables.
• Plan and run quarterly business reviews to report on promo utilization, preview new materials and collect LOC insights on effectiveness and gaps.
• Work with GMM/GMD to leverage promotional opportunities with key brands (e.g., SHINGRIX, TRELEGY) to extend reach of approved content and support multi-brand POAs.
• Collaborate with Medical to manage capacity for the copy approval process and coordinate preparations for foundational deliverables such as (core claims document, campaign, content cards, sales training).
• Facilitate best practice sharing and bring key insights from different GSK brand teams into the broader HCP Workstream.
• Raise awareness of any gaps in the content library, discrepancies with approved materials and support the reconciliation.
• Facilitate the global data on file (DoFs) process.
• Assess potential risks for the performance and trust objectives and help to inform and uphold a solid mitigation plan.
• Support the Launch-in-a Box platform to maintain a user-friendly experience for the HCP Workstream and ensure timely updates working closely with Program Management
• Contribute to core business processes based on your role and for continuous development as needed/agreed with GMD/Sr Director.

Why you ?

Basic Qualifications:

• Bachelor’s Degree in life science, business / marketing, advertising, or like area of study.
• 3 years of business or commercial experience in a life sciences, healthcare or closely related industry. Prior launch and/or in-line marketing experience.
• Strong track record in commercial and marketing & execution in-country; voice of customer from any Field sales experience is a plus.
• Marketing experience – Proven track record in managing / launching a brand in market; leadership of Commercial initiatives through matrix management will also be considered.
• Experience with executing and implementing campaigns through different channels including digital, offline and face to face. Experience with management of agencies.
• Understand differences in country / regional environments (health care system, political situations etc).

Preferred Qualifications:

• An optimistic, solutions-oriented team player with the ability to work within and lead a matrix team.
• Excellent project management skills with a high level of pro-activity.
• Well-developed influencing and negotiating skills.
• Drive for performance, discipline on execution & tracking results; meet deadlines; drive agencies.
• Capacity to build strong relationships across different countries, cultures and functions.
• Fluent in English.

#LI-GSK

If you have a disability and require assistance during the course of the selection process, you will have the opportunity to let us know what specific assistance you require in order to make suitable arrangements.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.