What You’ll Do:

• Architect Admin and End-user Onboarding Flows: Partner closely with UX, your scrum team, and other Apps and platform teams integrating into the Platform. Have a clear vision and relentlessly eat, breathe, and sleep the optimal way to get new and existing users to maximize their use of ZoomInfo
• Grow Daily and Monthly active users:  Created automated user loops that remind users of ZoomInfo’s value and draw them back to the platform. 
• Guide users to ideal journeys:  Build training bumpers in the product that lead people to the ideal and most efficient conversion journeys.
• Design effective upsell experiences: Build the experience that presents the right upsell offers based on engagement data to drive additional revenue.  
• Set Vision and Roadmap:  Develop a compelling vision and roadmap for product growth, aligning with departmental and company-wide objectives.
• Engage Key Stakeholders:  Collaborate regularly with internal teams and external customers to understand their needs for Admin and user onboarding, including working closely with our Product Marketing, Customer Marketing, and CX teams
• Define and Analyze Metrics: Identify essential metrics, set up tracking, analyze data, and translate insights into impactful initiatives that enable growth
• Lead Cross-Functional Teams:  Coordinate engineers, data scientists, and stakeholders to deliver superior GTM platform experiences and onboarding solutions.
• Communicate Effectively:  Regularly provide written updates to stakeholders, including executives, on the strategies, progress, and impacts of the Platform Experience

What You’ll Bring:

• Seasoned Professional with 5+ years of product management experience, specializing in user acquisition, activation, engagement, and retention.
• You are customer-centric and dedicated to delivering excellent experiences for all customers, internal and external.  Have engaged directly with customers to gather real-time feedback.  Can analyze data usage patterns and meeting recordings to remove friction with onboarding, and improve speed to value via easy setup.
• Ability to convey complex concepts and strategies clearly and effectively to diverse audiences.  You are skilled in developing compelling narratives, crafting detailed technical requirements, and communicating roadmaps and cross-functional plans. 
• Business Impact Driver, with a proven track record of driving measurable business outcomes through user onboarding initiatives.  Expertise in rallying around key performance indicators aligned with company goals, connecting daily activities to long-term business impact.
• Strong product intuition informed by data insights, using tools like Amplitude and Tableau, heavily relying on data analytics to guide product decisions.
• Enthusiasm in reviewing and collaborating on technical design documents, and partnering with engineering teams to develop and implement innovative, high-performance data solutions.  

What Does Success Look Like:

• Optimized Account Activation:  GTM teams experience seamless automation of their processes, demonstrated by reduced setup time and increased operational efficiency. GTM configuration results in fewer clicks and faster TTV for new and existing customers through smoother workflows for business administrators.
• Seamless User Onboarding: User adoption rates increase as new users demonstrate rapid proficiency with the platform, evidenced by shorter time-to-value metrics and reduced clicks to success. Continued engagement metrics improve, showing that users find the intuitive interfaces conducive to regular use.
• Improved MAU and DAU: Users are using the platform more frequently resulting in them engaging the GTM capabilities of the platform, and reducing churn.
• Optimized engagement: Users are following the optimal user journeys and using less muscle memory from the past, thereby improving the speed to engagement and conversion.
• Data-Driven User Insights:  Success Outcome: Strategic adjustments made from user analytics lead to enhanced product features that directly address pain points in onboarding new customers. These improvements are validated by increased user engagement and satisfaction metrics, demonstrating that the platform is effectively tailored to meet user needs.

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