Job Details:

Job Summary:
The Associate Manager Marking will focus on either Brand Marketing or Digital Marketing initiatives, driving strategies that enhance our market presence and engage our audience effectively.

Key Responsibilities:

Brand Marketing:

• Support development and execution of comprehensive marketing strategies to strengthen Tyson Foods’ portfolio of brands.
• Responsible for consolidating team feedback and sending meeting recaps, helping ensure projects stay on track.
• Facilitates project and business organization by compiling and organizing key project documents on internal server.
• At direction of manager, maintain project tracker and status documents.
• Support drafting of creative briefs by aggregating key data, insights and historical context as input.
• Analyze consumer trends, in partnership with Insights, to inform marketing strategies and identify growth opportunities.
• Champion brand creative standards and guidelines, ensuring creative work is on-brand and on-strategy.

Digital Marketing:

• Implement  digital marketing campaigns across various platforms, including social media, email, and web, to drive customer engagement and conversion.
• Plan, execute, and manage media buying across demand-side platforms (DSPs) and retail media networks, ensuring efficient budget allocation, audience targeting, and performance optimization.
• Optimize digital content for search engines (SEO) to enhance online visibility.
• Contribute to the development of engaging and persuasive digital shelf content, including optimized imagery, SEO copy, enhanced content, and videos. 
• Lead analysis of external industry and internal performance information to support the efforts of Sales at multiple levels, identifying sales trends shifts in consumer operator purchase behavior, competitive risks and white space opportunity.
• Assist in managing product listings on e-commerce platforms such as Amazon, Walmart, Sysco, and the company’s own website, ensuring consistency across all platforms.
• Work closely with internal partners (brand, sales, commerce marketing) and external partners (digital agencies, platform representatives) to align digital content with overall business strategies and enhance product visibility.
• Monitor customer reviews and questions on digital platforms, and report feedback to improve product content and overall customer experience.
   

Requirements:
• Education: Bachelor’s Degree in Marketing or a related business field is required.
• Experience: Minimum of 3+ years of professional experience in marketing, with a strong emphasis on either brand or digital marketing. Proven track record of managing successful marketing projects and campaigns.
• Skills: Excellent verbal and written communication skills.Strong presentation skills. Proficiency with Microsoft Excel and PowerPoint. Strong analytical skills with the ability to interpret data and make informed decisions. Proficiency in digital marketing tools and platforms.
• Supervisory: N/A
• Travel: Up to 5 domestic trips per year

No relocation assistance provided. Candidates located in the Northwest Arkansas area will be given priority.

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.