Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the role
We are looking for a Martech Manager to join our world-class Growth Marketing team. The Martech Manager will be responsible for shaping up Careems’s MarTech landscape. We already have some great tools and you will be responsible for making sure that we continue to invest in these integrations. This is an extremely cross-functional role and requires a unique individual that is comfortable building relationships across the organization but mainly with the marketing & technical team. The Martech Manager will have to work alongside remote development teams guiding them through the process of developing product features and marketing support tools focused on both marketing insights from data as well as marketing task automation.
What you'll do
- Work with the internal growth & martech teams to understand end-user requirements/use cases and translate them into pragmatic and effective technical solutions
- Lead the implementation & Integration of marketing tools ( Braze , Adjust , GA 360 etc ) with app & internal tools to maximize the output of the marketing campaigns
- Serving as super-user and product evangelist for a variety of digital tools and communication channels
- Lead user acceptance testing while correcting any issues that arise
- Building a cost effective marketing support plan by outlining tools required to improve efficiency in marketing
- Write strong briefs for our development teams to execute and build on
- Track and monitor and input into the technical development and build process
- Query and analyze complex data sets to develop actionable insights that enable Marketing team to drive growth of the multiservice platform
- Collaborate with Data Science team, Analytics team and Marketing team to devise and develop customer segmentation frameworks to inform differentiated customer engagement and retention marketing strategies at a 1:1 level
- Ensure that tools and software exist in order for marketing activity to comply with internal guidelines and policies
What you'll need
- 3+ years work experience in product analytics & marketing automations, having closely worked with product in an internet/e-commerce company
- Bachelors degree in Computer Science, Engineering, Mathematics or similar discipline.
- Experience with A/B test tools - Apptimize & Optimizely & techniques ( A/B & multivariate testing) , Google Analytics 360, Mobile Attribution platforms like Adjust , Appsflyer etc.
- Experience in leading integration of marketing automations tools such as Braze, Mixpanel, Salesforce MC, etc
- Excellent analytical skills with a demonstrated ability to translate data into actionable insights & business recommendations
- Excellent written & verbal communication skills.
- Python/SQL or other querying languages & data analysis experience
- Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences
- Ability to get hands-on in a complex operational environment
- Ability to work in large, collaborative teams to achieve organizational goals
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.