Digital Media & Analytics Manager EMEA ANZ

The Digital Media & Analytics Manager EMEA ANZ, reporting to the Digital Marketing
Director, supports the EMEA ANZ Digital team (refer as Central Team) in the
planning, execution and optimisation/reporting of the key digital media
campaigns managed collaboratively with the EMEA ANZ markets and digital
agency. The ideal candidate must be well versed and hands-on in the paid media
fundamentals (Display, Video, Search, Social) and platforms (Google, Meta,
Programmatic, Amazon) and able to manage day-to-day planning and cross-team
coordination. She/he must be familiar with data and measurement fundamentals
when it comes to analytics environments (GA4) and must be comfortable around
data to analyse it, get insights and define actionable next steps from it to inform
management in their decision making.

REQUIREMENTS

How you’d spend your day:

● Assisting digital media strategy development for top tier markets, including
insights gathering, audience planning and media budgeting
● Helping in agency-central team communications around digital media plan
development, review, approval and implementation
● Assisting in the day-to-day operational communication and tasks around
campaign setup, optimization and reporting
● Managing campaign budgets tracking and reporting as per internal
processes assisting financial monthly forecasts and spent reconciliation
● Responsible for keeping up to date internal monthly media platform reports
(mainly Google and Meta) for regional benchmarking, and collaborating
closely with the Data & Analytics Manager in the central team to ensure all
reporting and dashboarding is kept up to date and circulated among the
relevant stakeholders
● Supporting, where needed, the Data & Analytics Manager in the auditing
regional activations (centrally and locally managed) to ensure proper use of
internal Naming Conventions
● Analysing research data and media/marketing information; sharing
information with central and local markets as needed
● Monitoring and assessing ongoing campaign performance; assisting in
strategic analysis of campaigns
● Leading the Test & Learn roadmap of digital media activations in the region,
gathering T&L results and insights and sharing quarterly results and
actionable takeaways to the local markets
● Assist on the development of campaign close out reports, insights and
recommendations
● Monthly sharing of the Media Data Pulse Newsletter, keeping up to the the
local markets in the region and ensuring visibility of the regional
achievements, news and upcoming projects
● Keeping up to date the Central Digital Resources infographic, updating the
corresponding ones under direct scope and coordinating with the rest of the
central team members the update of all the corresponding documents
● Supporting the Digital Marketing Director in keeping up to date central team
documents and ad hoc presentations (onboarding digital, mkt directors
meeting decks, etc.)
● Other responsibilities as assigned

What we’re looking for:

● Bachelor’s degree related to Advertising, Marketing or Economics, with a
minimum of 3-5 years of experience working in digital planning
● Proficiency in English (C1-C2) which will be assessed in an interview by the
hiring managers
● Eager to learn, take initiative and good understanding of dealing with different
cultures/markets
● We think you’re awesome if you:
● Are familiar with main media buying platforms: Meta, Google, Amazon,
others (DSPs, etc.)
● Have online media planning knowledge and a solid understanding of Brand
and Performance media fundamentals (KPIs, measurement & attribution,
audience targeting, etc.)
● Know main digital disciplines: Display, Video, SEM, Social, Programmatic
● Develop performance reports that are clear, compelling and persuasive
● Have a good eye for detail and is comfortable working with different data
elements to get insights from that inform a media strategy
● Ensure key information is provided to the team regarding local market issues,
external agency issues, changes in campaign status, etc.
● Able to express oneself clearly and concisely in oral communications
● Writes in a clear, compelling and concise manner
● Organises ideas and information logically and sequentially

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.