Skill required: Marketing Operations - Customer Insight & Marketing Analytics
Designation: Marketing Engagement Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.
What are we looking for? • 7- 10 years’ experience in digital or customer marketing, or digital analytics leadership with exposure to international clients • Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. • Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. • Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. • Working knowledge of Adobe/Google Analytics/GTM • Strong problem-solving skills and attention to detail. • Good communication skills with ability to manage client-facing responsibilities • Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision • Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams • Certification in Adobe/Google Analytics or data visualization tools • Understanding of technologies & principles required for implementation of AB Test
Roles and Responsibilities: •• Analyze marketing data from various sources to identify key insights and trends. • Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media • Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes • Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. • Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. • Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations • Develop deep functional & industry expertise

Any Graduation

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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