Senior Officer, Product Proposition

Posted:
11/24/2024, 3:32:21 PM

Location(s):
Kowloon, Hong Kong, China ⋅ Hong Kong, China

Experience Level(s):
Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job Description:

Content Development and Stakeholder Communication

  • Develop and deliver compelling content for internal and external stakeholders, including newsletters, electronic direct mail (eDM), and other relevant materials
  • Create engaging social media content to increase brand visibility and engagement
  • Write SEO-optimized blog posts to improve online presence and drive traffic
  • Collaborate with internal departments to gather information and secure necessary approvals
  • Work closely with designers or external vendors to produce visually appealing and on-brand materials

Media Relations Management

  • Prepare press releases and other media materials, ensuring proper internal review and approvals
  • Develop and maintain relationships with key media representatives
  • Assist in organizing and executing media events, press conferences, and interviews to engage media representatives and stimulate positive media exposure
  • Work closely with external PR agencies to align strategies and maximize media opportunities

Awards Pitching and Strategy

  • Prepare and coordinate award applications and pitching
  • Manage and coordinate award presentation functions and award packages
  • Incorporate award logos or award materials into marketing materials and sales materials 

Requirements:

Skills

  • Excellent language skill, in both English and Chinese, particularly in writing
  • Excellent communication and coordination skills in implementing marketing projects and activities
  • Excellent computer skills (Word, Excel, Powerpoint, database, email)
  • Detail and discreet mindset
  • Good communication skills
  • Able to multi-task and work independently

Knowledge

  • Knowledge of pension and group benefit market
  • Experience in communications and media relations

Core Soft/Transferable Competencies Required

  • Creative
  • Analysis / Problem Solving
  • Biased for Action
  • Team player
  • Communication
  • Customer Orientation

Job Category:

Communications

Posting End Date:

24/01/2025