JOB DESCRIPTION:

Sr Brand Manager High Specialty

Position Summary
The Senior Brand Manager is responsible for developing and executing strategic marketing plans for oncology and high specialty products, ensuring strong market positioning and sustainable growth. This role drives brand performance through innovative strategies, cross-functional collaboration, and data-driven decision-making, while maintaining compliance with pharmaceutical regulations.

Key Responsibilities

• Lead the development and implementation of brand strategies to achieve revenue, market share, and profitability objectives for oncology/high specialty portfolio.
• Analyze market trends, competitive landscape, and customer insights to identify growth opportunities and adapt strategies accordingly.
• Manage product lifecycle, including launch planning, promotional campaigns, and post-launch optimization.
• Collaborate with cross-functional teams (Medical Affairs, Regulatory, Sales, Market Access) to ensure alignment and execution of integrated brand plans.
• Monitor and report brand performance metrics, providing actionable recommendations to senior leadership.
• Ensure compliance with all internal policies and external regulations governing pharmaceutical marketing.
• Develop and manage budgets, ensuring efficient allocation of resources to maximize ROI.
• Build strong relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and internal teams.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum 7+ years of experience in pharmaceutical marketing, with at least 3 years in oncology or specialty care.
• Strong understanding of pharmaceutical regulations, market access, and patient-centric strategies.
• Proven track record in brand management, strategic planning, and cross-functional leadership.
• Excellent analytical, communication, and project management skills.
• Fluent in English

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

EPD Established Pharma

        

LOCATION:

Colombia > Bogota D.C. : Calle 110 No 9 - 25

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 25 % of the Time

     

MEDICAL SURVEILLANCE:

No

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable