Position Summary

Role and Responsibilities

Key responsibilities:

• Planning full-funnel campaigns across different paid media touchpoints: Direct, Social, Programmatic, Online Video, PPC,  & Affiliate
• Co-creating media strategies in area of digital media, in line with company's actual brand marketing strategy & growing importance of D2C channel, covering full Samsung portfolio
• Close cooperation with media agency – verifying all digital recommendation, challenging status quo
• Translating marketing & business objectives into media KPIs and advising on best budget & channel split
• Being responsible for digital campaigns - planning, coordinating implementation & optimization of media campaigns, together with media house, with focus on performance
• Analyzing and reporting on campaign effectiveness, securing delivery of KPIs, inc. eCommerce KPIs
• Identifying and recommending non-standards, growth & optimization opportunities, including usage of first party data

Expectations:

• Minimum 5 years of experience in digital media, on similar position, in media agency or on client’s side
• Good understanding of customer journey and its critical points
• Deep understanding of digital media buying models & optimization abilities
• Working knowledge of GMP tools & Facebook platform and Adobe/Google Analytics
• Experience in leading performance campaigns
• Well developed analytical skills
• Ability to work under time pressure and leading multiple projects at once
• Proactive attitude with high sense of responsibility
• Minimum upper intermediate English
• Understanding of Google Tag Manager, Facebook Pixel and/or other tracking software would be an asset

We offer:

• Work in dynamic enviroment with a leader in the electronics industry
• Permanent employment contract
• Hybrid work model - 3 days in the office, 2 days remote
• Rewarding salary
• Numerous benefits: Medicover health care, lunch card, MultiSport card, life insurance, additional day off for your birthday

Skills and Qualifications

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