Job Location:

Corporate Indianapolis

As the Director of Digital Marketing & Promotions, you will lead the development and execution of the Digital Marketing Brief and ideation process for all digital campaigns. Utilizing your extensive experience, you will infuse a social-first approach into all initiatives, extending to all digital channels aimed at driving online and physical traffic. You will develop and/or refine an efficient and streamlined process to ensure that all digital integrations of omnichannel initiatives are carefully considered, from concepting to deployment and execution.

In this leadership role, you will report to the VP of Digital Marketing and will foster collaboration between the Digital Marketing Team, Brand Management, Retailer Marketing and Creative & Event teams. Your strategic vision will ensure that digital promotions reach and engage target audiences with the right message on the right channels at the right time.

Key Responsibilities:

• Lead the development and execution of innovative digital marketing campaigns.
• Drive a social-first strategy within marketing campaigns development and execution
• Ideate and implement effective email and mobile acquisition strategies to grow and engage the audience.
• Collaborate with cross-functional teams to align marketing efforts, produce cohesive storytelling across owned and paid digital channels, and achieve business objectives.
• Liase with external agency partners, serving as Digital POC on integrated campaigns, to ensure efficient planning and flawless execution
• Project manage all digital-campaign timelines and deliverables across cross-functional stakeholders. Optimize promotional activities to enhance engagement and conversion rates.
• Analyze campaign performance and implement data-driven improvements.

Your goal will be to continually elevate Simon's digital marketing efforts, ensuring that promotions are impactful, timely, and effectively targeted for optimal engagement across all channels.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 12+ years of experience in digital marketing, focusing on digital promotions and campaigns for online and physical locations.
• Proven track record in end-to-end digital campaign management with measurable results.
• Background in retailer marketing, bricks & mortar or ecommerce.
• Expertise with marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Social media insights).
• Demonstrated success using digital channels for promotional campaigns, engagement, and sales growth.
• Ability to lead and work collaboratively and efficiently in a fast-paced environment.  
• A positive, creative and analytical mindset with excellent problem-solving skills.