25WD91049

Position Overview
Autodesk Forma is transforming early-stage planning in the architecture, engineering, and construction (AEC) industry. To accelerate success across our most strategic accounts, we’re hiring an Adoption Specialist – Strategic Accounts—a customer evangelist who thrives at the intersection of enterprise relationships, user advocacy, and product-led growth. In this role, you’ll help large architecture firms unlock the value of Forma by leading adoption strategies, enabling champions within customer organizations, and driving scalable programs that support meaningful, long-term engagement.

As an Adoption Specialist, you will serve as an enterprise evangelist—helping strategic accounts realize the full value of Autodesk Forma. Drive adoption through awareness, onboarding, experimentation, and deep customer partnerships. Partner with internal teams to align on priorities, share learnings, and support scalable adoption strategies. Champion enterprise customer needs across Sales, Product, Marketing, and Customer Success.
 

Responsibilities

• Build strong relationships with influential users and decision-makers within enterprise accounts

• Develop and execute tailored programs that drive early success and engagement

• Monitor adoption metrics (e.g., usage patterns, active users, engagement with key features) and proactively address
  friction with enablement or support

• Identify and nurture internal advocates who can promote Forma within their organizations

• Design and run experiments to test and scale awareness, onboarding, engagement, and expansion strategies

• Create playbooks, templates, and workshop formats to support adoption at scale

• Collaborate with Product and Marketing to highlight customer success stories and amplify Forma’s value

• Represent Forma externally at events, customer workshops, and conferences to grow visibility and thought leadership

• Partner with Autodesk sales teams to align adoption efforts with account plans and business goals

• Equip sales with compelling narratives, usage data, and customer proof points to support strategic conversations

• Serve as the “product adoption ambassador” during key sales and customer engagement touch points

• Bring real-world insights from strategic accounts to Product, Marketing, and GTM teams

• Advocate internally for the needs of large accounts to influence product roadmaps and support priorities

• Ensure the customer perspective shapes our positioning, feature prioritization, and messaging strategies

• Define and track KPIs for adoption success (e.g., depth of usage, number of active users, feature engagement)

• Report adoption trends, wins, and risks to leadership and collaborate on data-informed strategies for growth

Minimum Qualifications

• 4–6+ years of experience in the AEC industry, ideally in architecture, urban planning, or digital design

• Experience working with or within large, complex organizations and driving change across them

• Exceptional communication and storytelling skills—able to engage end users, digital champions, and C-level stakeholders

• A strategic, test-and-learn mindset, with a passion for experimentation and data-driven iteration

• Highly effective at prioritizing — can focus on high-impact activities and make trade-offs to maximize outcomes with limited resources

Preferred Qualifications

• Experience in roles related to product enablement, customer success, growth, or user advocacy—preferably inSaaS or enterprise tech environments

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $121,800 and $197,120. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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