Digital Marketing Assistant

Posted:
10/2/2024, 12:08:33 AM

Location(s):
Richmond, Virginia, United States ⋅ Virginia, United States

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Position Overview

Job Description

We are a global investment bank specializing in M&A and private capital advisory services. Clients worldwide rely on us to help unlock value in their business and turn ambitious goals into reality. We approach every engagement with boundless collaboration, pooling expertise and relationships across industries, service offerings, and geographies. For over 30 years, our clients have trusted us to think strategically, execute precisely, and deliver premium outcomes to help them grow.

We are ambitious in our goals and steadfast in the belief that clients deserve our very best. To achieve our highest aspiration, we invest in world-class, team-oriented individuals who are smart, driven, and principled – those who are eager to be part of something bigger than themselves. When you join Harris Williams, you are welcomed into a collegial environment where every individual has the opportunity to make an impact in a powerful and significant way. We invite you to learn more about careers at Harris Williams.

DIGITAL MARKETING ASSISTANT ROLE:
Harris Williams’ Marketing Team is seeking a Digital Marketing Assistant to support our digital marketing execution. This is a key role on our in-house Marketing team that serves as the final QA and publishing of email, webpages, organic & paid social media channels. Attention to detail is essential to this role. Be ready for a fast paced, best in class marketing team – you’ll get a hands-on experience across all digital marketing channels and a front row seat to how a performance-driven marketing team sets strategy in support of goals.

KEY DUTIES:

  • Execute content distribution through paid, owned, and earned media channels

  • Build, QA, and schedule emails in marketing automation platform

  • Build event pages and invitations in event marketing platform

  • QA and publish webpages in content management system

  • Monitor auto replies from email and form submissions from website (inquiries, subscription request, etc.)

  • Monitor social media accounts for activity (mentions, comments, likes, followers, shares, etc.)

  • Troubleshoot martech platform issues; communicate resolution or escalate as appropriate

  • Updated distribution calendars and schedules to ensure consistent and timely delivery of content

  • Additional projects as needed to assist the digital marketing team

WHAT WE ARE LOOKING FOR:

  • Bachelor’s degree in marketing, advertising, or communications or equivalent experience

  • Impeccable attention to detail

  • A genuine curiosity of the data and technology in marketing technology platforms

  • Highly organized and diligent with the ability to meet deadlines and execute efficiently

  • Excellent communication skills, both written and oral, and ability to work well in a deadline-driven environment

  • Team player, collaborative and able to work effectively with various stakeholders on the marketing team

  • Familiarity with social media, marketing principles, and marketing technology

  • Experience with key digital marketing platforms a plus (GA4, Microsoft Dynamics Marketing – or other Marketing Automation, LinkedIn, Cvent)

  • This is an in-office role in Richmond, VA. Light after hour email usage expected

QUALIFICATIONS:

  • Bachelor's degree in marketing, communications, or a related field preferred.

  • Proficient in proofreading with strong attention to detail.

  • Basic understanding of SEO, SEM, and social media marketing.

  • Familiarity with digital marketing tools and platforms (Google Analytics, Hootsuite, HubSpot, etc.) a plus.

  • Excellent analytical and problem-solving skills.

  • Strong communication and collaboration abilities.

  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

  • Creative thinking and a passion for staying ahead of digital marketing trends.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems

Work Experience

Roles at this level typically require a university / college degree with < 1 year of professional experience and/or successful completion of a formal development program. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com > New to PNC.

*For more information, please click on the following links:

Time Away from Work

PNC Full-Time Benefits Summary

PNC Part-Time Benefits Summary

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [email protected]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses.  Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.


At PNC we foster an inclusive and accessible workplace.  We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)


PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

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