We’re looking for an innovative, analytical, strategic-thinking and result-oriented leader with deep expertise leading search engine optimization (SEO) and Web publishing to join our team at Included Health. This leader will drive our SEO/AIO (“search everywhere”) strategy and define the technical and content-driven roadmaps to scale organic growth.

The SEO & Website Strategy Senior Manager will develop and execute a world-class, data-driven SEO strategy across SEO, AIO, and organic social media channels to boost visibility and awareness of Included Health’s offerings through IncludedHealth.com and DoctorOnDemand.com. This role balances strategic leadership in SEO & AI-driven growth, with expertise leveraging consumer health trends to maximize business visibility and scale. Of particular importance is strong experience in creating, maintaining and delivering value through a scaled web publishing platform.

Responsibilities include proactively identifying and communicating emerging trends in both consumer health and AI; influencing content strategy and calendars to capitalize on those trends; developing and executing innovative strategies and aggressive testing plans to capitalize on trends and boost business visibility; and measuring and optimizing SEO and organic initiatives to keep us at the forefront. We’re eager to find someone who has developed and led conversion rate optimization (CRO), bringing experience and fluency in modern CMS tools. This role will partner heavily with team members across Member Acquisition, Content Strategy, Engineering, and Analytics. 

The United States new hire base salary target ranges for this full-time position are:

Zone A: $128,130 - $180,990 + equity + benefits  

Zone B: $140,943 - $199,089 + equity + benefits  

Zone C: $153,756 - $217,188 + equity + benefits  

Zone D: $166,569 - $235,287 + equity + benefits  

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.

Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.

In addition to earning a base salary, this role is eligible for a performance-based bonus. Details of the Annual Bonus Plan, including performance metrics, target incentives, and potential earnings, will be discussed during the interview process.

In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following: 

Remote-first culture

401(k) savings plan through Fidelity

Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents 

Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO")

12 weeks of 100% Paid Parental leave

Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance

Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) 

11 Holidays Paid with one Floating Paid Holiday

Work-From-Home reimbursement to support team collaboration and effective home office work 

24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.