Director, Marketing - Asia-Pacific

Location: Singapore   |  Reports to: Chief Marketing Officer.

As industries race to embrace AI, traditional database solutions fall short of rising demands for versatility, performance, and affordability. Couchbase is leading the way with Capella, the developer data platform for critical applications in our AI world. By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications with unmatched flexibility, performance, and cost-efficiency—from cloud to edge. Trusted by over 30% of the Fortune 100, Couchbase is at the forefront of unlocking innovation, accelerating AI transformation, and redefining customer experiences. Join us to be part of a dynamic, high-growth environment where you can make a real impact as we shape the future of enterprise data platforms.

At Couchbase, you’ll work in a high-growth environment where your contributions will directly impact the company’s success in a dynamic, fast-growing region. If you are a creative, resourceful, and passionate marketer, we want you to join our team as we shape the future of enterprise data platforms.

Position Overview

The Director, Marketing - Asia-Pacific (APAC), is pivotal in driving Couchbase’s growth strategy across the region. This role is a key member of the marketing leadership team, and leads all marketing efforts in APAC, operating in lock-step with sales leadership in the region.  This includes all field marketing activities, influencing digital investments, and leading localization, branding, and public relations in key markets. The role focuses on developing and executing a comprehensive regional marketing strategy that drives demand, generates pipeline, and optimizes marketing investments for maximum return on investment.

The ideal candidate is a strategic thinker with hands-on execution capability, adept at managing multiple stakeholders, and thrives in a fast-paced environment. This senior enterprise marketing professional has a proven track record of team leadership, strategic planning, and program execution, and must have experience supporting highly-targeted demand generation across multiple solutions, territories and verticals across APAC.  

This role is instrumental in building a best-in-class marketing organization. This position is based in Singapore, and reports to the Chief Marketing Officer.

Key Responsibilities

Regional Marketing Strategy

• Develop and execute APAC marketing strategies that align with the global marketing plan and drive measurable results.
• Achieve pipeline generation goals for new customers and expansions while optimizing marketing investments for maximum efficiency.
• Adapt global initiatives to suit regional needs, address industry-specific nuances, and grow market presence and awareness.
• Support regional territory planning to optimize pipeline coverage and sales acceleration.

Field Marketing and Demand Generation

• Localize and execute campaigns, programs, and content to drive demand across key territories, verticals, and segments.
• Collaborate with global teams to implement full-funnel marketing programs, including webinars, digital campaigns, partner initiatives, and public relations.
• Use account-based marketing to engage high-priority accounts and accelerate deal cycles.
• Plan and manage events such as trade shows, conferences, and other activities to generate leads, promote the brand, and engage customers.
• Ensure effective lead management and follow-up processes with Sales Development Representatives (SDRs), sales teams, and partners.

Brand and Public Relations

• In coordination with corporate communications, lead initiatives to build Couchbase’s brand in key APAC markets through localized campaigns and PR efforts.
• Establish and nurture relationships with media outlets and industry influencers.

Marketing Planning, Budget and Operations

• Develop and manage APAC marketing budget. 
• Monitor, analyze, and report on marketing efficacy, using data to drive continuous improvement.
• Collaborate with field leadership to ensure optimizing pursuits, pipeline coverage, acceleration, and alignment across territories.  
• Work directly with marketing and sales operations to ensure consistent lead flow.

Leadership and Team Development

• Build a high performance marketing team with role clarity and accountability. 
• Proactively negotiate resources and deliverables across the organization.
• Ensure alignment and collaboration with the corporate marketing teams. 
• Supervise, mentor, and lead a small team of employees and contractors.

Qualifications

Experience

• 7+ years of experience in B2B marketing, with 5+ years in a regional or field marketing role.
• Demonstrated success in driving demand generation and achieving measurable pipeline growth.
• Experience working in high-growth enterprise technology or software companies, ideally targeting developers or architects.
• Results-oriented with a strong sense of accountability.
• Highly collaborative, proactive, and adaptable.
• Strong analytical mindset, capable of making data-driven decisions.

Skills

• Strong strategic planning and tactical execution skills.
• Proven ability to build highly effective working relationships with sales, partners, and cross-functional teams.
• Expertise in marketing automation tools (e.g., Marketo, Salesforce) and analytics platforms.
• Exceptional communication skills, including the ability to articulate complex ideas clearly and persuasively.

Knowledge

• Familiarity with marketing to Cloud Service Providers (e.g., AWS, Google Cloud).
• Experience in localizing messaging and campaigns for diverse APAC markets.
• Understanding of the B2B buyer’s journey and effective demand creation tactics.