It's fun to work in a company where people truly believe in what they are doing!
The Global Portfolio Marketer creates a product strategy for growth aligned with company goals. They also focus on the development, launch, and success of a specific product line, ensuring to meets its objectives, timeline, and budget.
Growth strategy
- Understands product sales patterns globally, identifies gaps and opportunities, to create options for strategic growth, pricing and New Product Innovation (NPI) and sustainable projects
- Leads market expansion and innovation projects prioritized as part of the portfolio growth plan
- Partners with customer marketing to ensure effective outbound marketing campaigns and programs specifically for the product line
- Creates product pricing strategies (price corridor and expected global margin)
Customer needs and value proposition
- Understands global market trends and insights, product sales patterns globally, and initiates against opportunities to be addressed
- Develops superior understanding of customer needs, competitor offerings and market opportunity to create clear business cases
Develops competitive analysis resources
- Defines clear value proposition for portfolio product line
- Engages with region marketing leaders to understand regional differences in market and customer’s needs, partners with regions to ensure consistent global input and execution
Executes launch planning
- Commercial lead for NPI projects (VOC, launch strategy, value proposition, timing, business case) as identified by portfolio strategy
- Develops product launch plans for new products aligned to product and customer marketing strategies
- Directs the creation of collateral, sales support and training strategy for global launch
- Communicates with portfolio team on identified issues, roadblocks, changes to plan, and required support
Experience:
- Degree in Scientific or Marketing discipline such as Biotechnology/Food Chemistry/ Microbiology, Marketing
- 3-5 years work experience in product marketing, product management, NPI or similar role
- Ability to identify and understand customer needs and translate into strategic plans
- Great knowledge of customers, markets, industries & products
- Strong business mind with great attention to detail
- Experience presenting business cases and market analysis to senior leaders to gain organizational support
- Team player, flexible and supportive, effective communicator and proactive problem solver
Come Be Part Of A Mission that Matters!From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.