Position Summary...
Want to help lead the way in redefining how we shop beauty online? The Senior Manager of Site Merchandising – Beauty is a critical leader shaping the end-to-end customer site experience for the Beauty category within our Strategic Business Units (SBUs). This role oversees everything from visual merchandising to content strategy to site functionality and campaign execution—while also owning the development and activation of a forward-looking beauty trend strategy.
This leader will be responsible for building a structured, data-informed beauty trend forecasting framework and translating that strategy into compelling, conversion-driving experiences on site. They will partner cross-functionally across merchandising, supplier/brand partners, marketing, and style teams to align on trend priorities, develop an annual trend activation calendar, and measure performance to continuously refine impact.
This role blends art and science—combining trend intuition, customer empathy, storytelling, analytics, and operational rigor—to create a frictionless, inspiring online beauty shopping experience.
What you'll do...
What You'll Do
- You deeply understand how customers shop beauty online and use strategic thinking and innovation to create a seamless, inspiring, and fresh site experience.
You are trend-obsessed and customer-first—constantly scanning cultural shifts, social influence, emerging brands, ingredient innovation, and competitive movement to anticipate what’s next in beauty.
You can build structured frameworks from ambiguity—turning trend signals into clear priorities, roadmaps, and activation plans.
You use data and insights to make informed decisions and can translate complex analytics into actionable storytelling and site improvements.
You are both visionary and operational—able to dream big while flawlessly executing against timelines and business goals.
You build trust quickly and lead through influence, driving alignment across merchandising, suppliers, marketing, and creative partners.
You prioritize collective success and actively mentor and develop your team.
You’ll Make an Impact By:
Owning the Beauty Trend Strategy & Framework
Develop and implement a scalable, repeatable framework for forecasting beauty trends, leveraging internal data, competitive analysis, social listening, cultural insights, supplier input, and industry reporting.
Define clear criteria for identifying, prioritizing, and commercializing trends for eCommerce.
Partner cross-functionally to align stakeholders on trend definitions, investment levels, and storytelling approach.
Building and Leading the Annual Trend Activation Calendar
Create and own a 12-month trend activation roadmap that outlines how key beauty trends will come to life across the site.
Integrate trend moments into broader category campaigns, seasonal storytelling, and new product launches.
Ensure alignment between site merchandising, marketing campaigns, supplier activations, and style/editorial content.
Bringing Trend Stories to Life on Site
Oversee visual merchandising, content strategy, navigation, taxonomy, search, browse experience, landing pages, and trend shops.
Translate trend strategy into immersive, conversion-driving digital experiences.
Identify opportunities to enhance site functionality and personalization to better surface trend content to relevant customers.
Tell cohesive, compelling stories that connect trends to products, routines, and solutions.
Monitoring Performance & Optimizing Impact
Establish clear KPIs for trend activations (engagement, conversion, AOV, new customer acquisition, brand lift, etc.).
Build reporting frameworks to measure performance against the annual trend calendar.
Use test-and-learn methodologies to continuously refine execution and inform future forecasting.
Provide strategic insights to internal stakeholders to influence broader site direction.
Acting as a Strategic Cross-Functional Leader
Serve as the connective tissue across merchandising, marketing, supplier/brand partners, creative, and style teams.
Advise stakeholders on trend priorities, timing, and storytelling strategy.
Scale best practices, governance, and process improvements to enable faster and more effective trend activation.
Operating with Excellence
Embed operational rigor into trend planning and site execution workflows.
Develop efficient processes for new product onboarding aligned to trend moments.
Lead and develop a high-performing team, increasing capabilities in both analytics and trend storytelling.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see
https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see
One.Walmart.
The annual salary range for this position is $90,000.00 - $180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in merchandising, visual design, business management, or related area and 5 years’ experience in eCommerce merchandising, UI/UX, interactive and visual design, business management, or related area OR 7 years’ experience in eCommerce merchandising, UI/UX, interactive and visual design, business management, or related area.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
ECommerce merchandising, UI/UX, Interactive and Visual Design, Business Management, or related area, Master's degree in Merchandising, Visual Design, Business Management, or related area
Masters: Business
Primary Location...
1601 SE 10th St, Bentonville, AR 72716, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.