Key Responsibilities: 

• You create the Chocolate strategy and implement a pipeline of innovation that is grounded in deep consumer and category insight, data-driven and digitally integrated to drive category growth

• Establish clear objectives, KPIs and ROI metrics to drive performance measurement, sharing key learnings and recommendations with stakeholders, step changing MDLZ innovation capabilities and execution

• Monitor industry & category trends and competitor activity to identify new opportunities and emerging trends

• Lead Stakeholder meetings to ensure strategic alignment and visibility of programs to senior leadership and cross-functional partners, influencing for critical support needed  

• Collaborate closely with region category and local marketing, sales and category development in design markets to ensure alignment of platform deliverables and activities

• Be the subject matter expert and capability builder on disruptive category growth driving innovation for the platform 

• Applying in depth understanding of Category, Consumer, Shopper and Customer leveraging strong insight to validate hypothesis and innovation to deliver category growth 

• Digging deep and truly empathizing with human needs, motivations and drivers of behavior; looking beyond brand and category insight and focusing in on the real consumer / shopper perspectives at a life level; knowing and applying consumer trends to ensure longer term strategic direction; understanding the impact of current and future trends and how we can be agile / adapt strategies accordingly 

• Applying solid understanding of P&L levers to utilizing financial tools for scenario modelling, business case development, and marketing expense control to enhance decision making 

• Driving organizational change by incorporating a ‘data, mind and heart’ philosophy to the innovation strategy and decision-making process; effectively creating a marketing measurement plan that translates business objectives to activation, and drives ultimate efficiency, through experiment and learn

• Embodying a ‘Consumer First’ mindset to put the Consumer at the heart of everything we do; understanding the difference between facts and insights, and being able to glean insights from both qualitative and quantitative data sources; translating a full Situation Assessment into actionable insights and ‘so what’s’ to inform business decisions / priorities and marketing objectives 

• Knowing and applying MDLZ Innovation processes, tools and ways of working; delivering consumer led innovation pipelines with agility and an innovative mind-set 

• As appropriate, engaging with key retail partners to get early commercial insights and ultimately secure best in class launch support

• Leveraging knowledge of factors that influence the pricing decision, e.g. pricing elasticity, relative and absolute pricing, everyday pricing vs price promotion and price modelling techniques to optimize innovation performance, applying sound knowledge of Price Pack Architecture (PPA) to optimize portfolio range and profitability 

• Understanding / implementing Brand Design across all touch points; briefing / applying packaging design principles 

• Understanding the category growth strategy to define short-, medium- and long-term innovation for Chocolate; effectively synthesizing qualitative and quantitative insights with a roadmap to build a pipeline of Experiment and Learn through a clear and actionable long term strategic plan

• Utilizing various data sources to conduct continuous market, category, competitor and brand tracking; applying Laws of Growth principles and solid market insights to identify ‘Where to Play’ through a synthesized view of present and future growth drivers i.e. via Demand Spaces, Brand Health Tracking, Continuous, Qualitative and Quantitative sources 

Qualifications: 

A desire to drive your future and accelerate your career and the following experience and knowledge: 

• A minimum of 12 years Marketing and consumer behaviour ideally in a matrix environment in the consumer goods industry 

• Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up 

• Strong commercial acumen with a comprehensive understanding of how Marketing drives business priorities, impacts the P&L, and interacts with all facets of the organization. 

• Data-driven and analytical mindset, capable of conducting thorough assessments, presenting clear insights, and driving data-informed decision-making. 

• Proficiency in project management methodologies and tools. 

• Proven ability to lead and inspire cross-functional teams to achieve common goals. 

• Developing and marketing product innovations at a cross-country level 

• Working with design, innovation and research agencies 

• Markets with diverse economic environments a distinct advantage

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