Demand Generation & Revenue Lead

Location: Hybrid- Vancouver, WA (HQ)
Reports to: Sr. Director of Marketing
Job Type: Full-Time, Exempt

 

About Digs

Digs is an innovative startup building software that revolutionizes collaboration between builders and homeowners by leveraging artificial intelligence. We make organizing and sharing information intuitive, ultimately enhancing the customer experience.

Our small, dynamic team includes experienced entrepreneurs, leaders, and makers who are passionate about pushing boundaries and delivering world-class products. Want to know what drives us? Explore our Digs Principles.  

About the Role:
Digs is looking for a hands-on, strategic marketer to own our end-to-end growth engine. This role is focused on driving qualified pipeline, revenue, and customer acquisition through data-driven, full-funnel marketing programs. You’ll partner closely with Sales, Product, and Marketing leadership to align go-to-market strategy, accelerate buyer journeys, and scale repeatable demand programs that support both quarterly and long-term growth goals. This role focuses on individual contributor impact while providing a clear path for growth as the team and department expand.

What You’ll Do

• Own and execute Digs’ full-funnel demand strategy, driving MQLs, SQLs, pipeline, and ARR
• Partner with Sales on ICPs, funnel metrics, pipeline targets, and conversion goals
• Build, optimize, and manage lead scoring, routing, and lifecycle nurture programs
• Develop integrated campaigns and automation that move buyers efficiently through the funnel
• Oversee lifecycle marketing across acquisition, onboarding, expansion, and re-engagement
• Translate product launches, events, and sales priorities into demand-driving campaigns
• Define success metrics, build dashboards, and leverage analytics to optimize programs
• Support digital channel optimization across website, email, paid media, and social
• Identify new growth levers, market opportunities, and test scalable campaigns

What We’re Looking For

• Proven experience leading demand generation in a B2B or SaaS environment
• Strong track record of driving pipeline, revenue, and measurable ROI
• Hands-on with marketing automation, CRM, and analytics platforms, including HubSpot, Webflow, and Zapier
• Strong analytical skills and ability to translate data into actionable insights
• Excellent cross-functional communication and stakeholder management
• Thrives in an early-stage environment with high ownership, autonomy, and curiosity
• Comfortable balancing strategy and execution in a fast-paced, growth-focused organization

The Perks

• Competitive salary and generous equity
• Full health, dental, and vision with 100% premium coverage for you and your dependents
• Unlimited PTO and the expectation to actively use it with a minimum of three (3) weeks
• Fifteen (15) paid holidays per year
• 401K
• Paid parental leave
• Local or remote, we like to keep it fun-virtual hangouts, office vibes, and team outings all included. Hybrid gives you the perfect mix of focus and connection.

Salary Range: $115,000-$135,000. Final salary will be determined based on location, experience, and qualifications. 

How to Apply:

If this role excites you and you feel aligned with our Principles, please submit your application via LinkedIn or the Digs Careers page. 

Digs is committed to fostering an inclusive and diverse workplace where everyone feels valued and respected. We encourage candidates from all backgrounds to apply. Applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.