40% Paid Media Strategy & End-to-End Execution

• Develop strategies for HOKA's OOH advertising, encompassing media planning, buying, optimization, and full-cycle execution management.
• Lead the negotiation, coordination, and implementation of mall advertising placements, and oversee other paid media projects.

20% Vendor & Partner Ecosystem Management

• Manage media, creative, mall ads, and other vendors/partners, responsible for their screening, benchmarking, negotiation, relationship maintenance, and performance evaluation.
• Collaborate with the sales channel to maintain cooperative relationships with malls housing DTC and WSL stores.

25% Internal Collaboration & Creative Asset Oversight

• Collaborate with internal channel teams to secure premium media resources and favorable commercial terms, achieving cost optimization and balancing business objectives.
• Oversee the visual direction of paid advertising creative assets, coordinate with the design team to produce high-quality materials, ensuring brand tone and aesthetic consistency.

15% Data Analysis, Project Management & Optimization

• Monitor and analyze campaign performance data, regularly produce post-campaign reports, and drive strategy and execution optimization based on data insights.
• Drive the efficient delivery of cross-departmental projects involving content, design, sales, agencies, etc.
• Complete other tasks assigned by the direct manager.