Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Whether shopping for your favourite foods, daily essentials, or little indulgences, the PC Optimum loyalty program helps Canadians live life well by delivering unparalleled customer value and utility through personalized offers, rewards, and experiences. As part of the Loyalty Portfolio Team at Loblaw, you will be part of a group that drives the future direction of Canada's largest and most loved loyalty program.

Reporting to the Senior Manager, Loyalty Strategy & Member Engagement, you will leverage your analytical mindset and passion for customer experience to evolve the PC Optimum loyalty program by enhancing how we engage our customers with a focus on our digital channels. You will focus your efforts on supporting PC Optimum’s personalization strategy by executing and evolving targeted offers to optimize for customer (e.g., member engagement) and business outcomes (e.g., investment efficiency).

Please note this position is based out of Loblaw's Downtown Toronto office (500 Lake Shore Blvd W). The successful candidate will be expected to work in the office 3 days per week. As of October 2024, Loblaw colleagues will be expected to work in the office 4 days per week.

What you'll do

• Execute PC Optimum’s personalized offer strategy by managing targeting engine requirements, evolving the offer library, and proactively identifying opportunities to optimize customer (e.g., member earn rate, NPS) and business (e.g., investment efficiency, vendor revenue) outcomes
• Provide analytical and reporting support for member engagement initiatives, including by analyzing offer performance, segmenting customers, managing the Loyalty team’s engagement budget, and preparing weekly and monthly reporting
• Own project management activities for program innovation and customer engagement projects from inception to implementation, including building and tracking progress against work plans, monitoring interdependencies and risks, owning workstream and SteerCo documentation (e.g., agendas, meeting minutes, decision logs), and delivering timely status updates
• Assist in the exploration and evaluation of new opportunities for PC Optimum, including by conducting research, developing action plans, building financial models, and preparing recommendations for varying audiences ranging from individual contributors to senior leadership (VP+)
• As necessary, support the implementation and ongoing execution of new member engagement tactics (e.g., new marketing channels, offer types)
• Across all of the above responsibilities, collaborate with cross-functional stakeholders including but not limited to Retail Divisions, Business & Customer Insights, Loyalty Operations, Loyalty Member Growth, Vendor Loyalty, Loyalty Technology, Marketing and/or Loblaw Digital

Does this sound like you?

• Hands-on experience. You have a bachelors education in a Business, Commerce, or an equivalent program. You have 2-5 years of experience working in strategy, consulting, analytics, project management, and/or customer experience. Bonus points if you have experience in retail and/or loyalty.
• Exceptional data and technology fluency. Strong strategies are grounded in data-led insights and you'll be expected to analyze and summarize data from a variety of internal and external data sources – all while balancing technical constraints, operational considerations, and complex product roadmaps.
• Proactive problem solver. As the team balances multiple projects, you will have the opportunity to lead the development of key deliverables, proactively advancing the project and solutioning challenges.
• Excellent communication skills. You enjoy storytelling and presenting to key stakeholders. You have a proven track record of your ability to share findings and explain complex concepts to varying audiences.
• Ability to collaborate with and influence cross-functional stakeholders. You will be expected to build strong relationships and trust in a matrixed organization.
• Detail oriented. Every optimization takes getting the small details right to make our final member experience as seamless as possible. Ensuring the accuracy in each step of our processes is essential to successfully advancing our strategic initiatives.
• Loyalty curious. You have interest in learning about the loyalty industry, and are excited by the idea of driving business value through delighting customers.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.