Welcome to a workplace where every individual passionately believes in their mission!

At our company, commitment extends beyond tasks; it's about infusing every action with purpose. We are dedicated to bringing unparalleled passion and customer focus to every facet of our business, creating an environment where your contribution truly matters.

Join our team and become a part of a continuously expanding and financially sound multinational conglomerate—Goddard Enterprises Limited (GEL). At GEL Building Supplies (GBS), a subsidiary of GEL, we are committed to our mission of being successful and responsible while satisfying our customers, employees, partners, and shareholders. Our dedicated teams in St. Lucia, Barbados, Grenada and St. Vincent share our values of innovation, continuous improvement, and service excellence. We believe in providing our employees with opportunities for growth and development, to help them reach their full potential, in an environment where everyone can thrive.

We are seeking a skilled and experienced Divisional Marketing Manager who will report to the CEO of GEL Building Supplies. The successful applicant must reside in one of our operating territories and will be tasked with driving the growth and visibility of the brands within the regional market by developing and executing innovative marketing strategies. This role aims to enhance customer engagement, increase market share, and align marketing efforts with business objectives, ultimately contributing to the overall success and profitability of GEL Building Supplies.

Key Areas of Responsibility:

• Develop and implement comprehensive marketing strategies tailored to the regional market needs of GEL Building Supplies.

• Analyze market trends, customer insights, and competitor activities to inform strategic decisions.

• Drive digital marketing initiatives, including SEO, SEM, social media, and email campaigns.

• Oversee campaign execution, including advertising, promotions, and product launches across multiple markets.

• Conduct user research and analyze feedback to improve the online customer experience.

• Oversee the execution and management of the customer rewards program to enhance customer engagement and retention.

• Implement AI-driven marketing tools to optimize strategies and operations.

• Negotiate contracts and service agreements for cost-effectiveness and quality.

• Establish and track key performance indicators (KPIs) for marketing campaigns and brand performance.

• Report financial performance, campaign expenses, and projected ROI to senior management.

• Provide leadership and mentorship to the marketing team, fostering a culture of innovation and performance excellence.

Job Requirements:

• Bachelor’s or Master’s degree in marketing, Business Administration, or a related field.

• 10+ years of experience in marketing, with a focus on the building supplies or construction industry preferred.

• Proven experience in managing successful marketing campaigns and leading teams.

• Ability to travel across the region to support marketing initiatives and collaborate with sales teams.

Knowledge, Skills & Competencies:

• Strong understanding of digital marketing strategies, market research, and customer

• Proficiency in digital tools and technologies (e.g., CMS, CRM, SEO tools, Google Analytics).

• Strong analytical and problem-solving abilities.

• Effective communication and interpersonal skills.

• Experience with CRM, loyalty programs, and AI-driven marketing tools is a plus.

• Ability to work collaboratively with cross-functional teams.

• Proficient in use of Windows PC and navigation of the internet

• Proficient in Adobe Creative, Canva or any design program

• Proficient in Microsoft applications including Microsoft Excel

• Proficiency in marketing analytics tools, CRM software, and project management applications.

Personal Attributes

The requirements listed above are representative of the knowledge, skill and ability required to perform this role. Additionally, the successful candidate should possess the following attributes:

• Strong leadership and team management capabilities.

• Excellent communication and interpersonal skills.

• Proficiency in marketing analytics tools, CRM software, and project management applications.

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Compensation & Benefits

An attractive remuneration and benefits package is being offered commensurate with the candidates’ experience. Our benefits package includes participation in the Group Life, Medical Insurance and Pension Schemes and opportunities for training & development. Through our Employee Share Option Plan (ESOP) you have the opportunity to be a part-owner of GEL (where eligible)—let’s grow together!

Embark on a journey with us, where every day brings new opportunities for growth and success. If you thrive in a dynamic environment and want to be part of a team that celebrates achievements, come, be a part of our story. Your career adventure starts here!