Assistant Director of Sales

Posted:
8/23/2024, 3:37:00 AM

Location(s):
Colorado, United States ⋅ Denver, Colorado, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

City, State:

Denver, Colorado

Salary: $85,000 - $95,000


 

  • The Assistant Director of Sales assists and acts in the absence of the Director of Sales/Marketing (DOSM) to develop and execute strategic sales and marketing plans and initiatives to maximize hotel service and profitability. Manages and solicits a designated market.
  • This role helps to implement hotel-level tactical sales plans and will monitor performance of sales team to ensure actual sales meet or exceed established revenue plan while selling hotel room nights through direct client contact. 
  • Assist DOSM with the day to day operation of sales team to achieve budgeted revenues for current year, along with future year pre-booking goals.
  • Assists DOSM with training of all new employees in the Sales department.
  • Assist DOSM in establishing sales team policies and procedures relating to Sales, Revenue Management, and Reservations.
  • A critical senior role within the sales team, you will actively promote and sell the product and services, focusing on maintaining and developing new business to meet your designated market segment goals.
  • Maintains 100% of activity goals (including prospecting, solicitation and outside appointments)
  • Support as necessary all direct sales efforts to include sales trips, off property functions and customer entertainment.
  • Assists DOSM in the development and implementation of annual goals, marketing plan, budget and objectives for department/hotels.
  • Assists DOSM in preparing and training Sales Manager/s in relation to performance benchmarks and budgets.
  • Collaborate with Revenue Management to ensure hotels have effective pricing and selling strategies in place to achieve the optimal mix of business.
  • Collect and share with assigned hotels relevant national, state, country and or city economic intelligence as well as competitor updates.
  • Work as needed on the evaluation of business opportunities.
  • Participate in market and regional sales blitzes.
  • Work in tandem with the DOSM to develop, implement and evaluate short and long-term tactics and programs focused on customer and market needs/ conditions in order to ensure the achievement of group revenue goals.
  • Consistently explore new products and services, evaluating potential return on investment and enhancement to property versus potential costs.
  • Coordinate with DOSM to conduct meetings involving rate strategies for the next 90 days, group backlog, competitive business analysis and financial room forecasts.
  • Form partnership with hotels' General Managers to ensure collaborative effort as far as growing revenue and market share.
  • Help in improving the results of underperforming hotels.
  • Provide product quality feedback to the General Manager and DOSM.
  • Maintain involvement in all properties' revenue centers to effectively plan and alter sales methods to ensure all sales levels are at budgeted and forecasted levels.
  • Work with DOSM, Communications teams, and social media in taking an active role in developing Marketing and PR strategies to support the revenue goals.
  • Ensure accurate and current Marketing data is readily available to support and document decision making process.
  • Maintain all departmental policies.
  • Other duties as assigned


Our company does not discriminate against its associates or applicants because of race, color, religion, sex, pregnancy, national origin, ancestry, age, marital status, sexual orientation, veteran status, physical or mental disability or medical condition. Equal employment opportunity will be extended to all persons in all aspects of the employer-associate relationships, including recruitment, hiring, advancement, compensation, benefits, training, promotion, transfer, discipline, layoff, recall and termination. Every reasonable accommodation will be made for disabled associates.

Resumes and applications for employment will be evaluated on the basis of qualifications to meet the requirements of the position and ability to perform the requirements of the position.