At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

For three decades, F5 has been a global leader in application delivery and security. F5’s global scale and industry-leading platform provide unrivaled insight into the challenges and threats facing modern and legacy apps in the AI era. Our solutions are built to ensure that every app, every API, anywhere is fast, available, and secure. With deep expertise and strong partnerships, we help our customers deliver exceptional experiences every time.

At F5, it’s not just what we do, but how we do it that matters. Our purpose is clear: Together, we help each other thrive and build a better digital world. We believe in a workplace that is both human-first and high performance. This means fostering an inclusive and supportive environment where you can bring your authentic self to work, grow your career, and innovate alongside talented individuals. We're committed to collaboration, continuous learning, and making a real impact on the digital world. You'll find a culture that values diverse perspectives and empowers you to contribute to cutting-edge solutions that shape the future of application experiences.

Job Description 

The Brand Strategy team is dedicated to improving perception of F5 as a leading application delivery and security platform company. The team is responsible for defining the F5 narrative, shaping the brand architecture that helps customers understand our product portfolio, monitoring brand health, and driving content strategy that increases brand visibility.

As a Brand Specialist I, you’ll collaborate across internal teams in every region to ensure consistent and compelling F5 storytelling. You’ll contribute to projects that help advance F5’s reputation and brand value—from data analysis to creative storytelling and cross-functional collaboration. This dynamic entry-level role is ideal for a curious self-starter who is eager to apply their skills, contribute fresh ideas, and build trusted relationships in a purpose-driven organization.

The ideal candidate will be able to:  

• Assist with brand health research, including survey planning and deriving key insights
• Coordinate with other F5 teams gathering research to enhance our insights from collective data
• Update the brand levers dashboard and brand value calculations quarterly with the latest data
• Refresh the brand value calculations for F5 and key competitors quarterly, highlighting trends and opportunities for improvement
• Manage punch list to refresh assets across F5 to ensure alignment with latest narrative and style guides
• Partner with the Creative team and the F5-GPT team to maintain brand standards, keeping resources up to date
• Support biannual narrative reviews, offering recommendations for updates

• Partner with the Data team to refresh credibility and telemetry stats that enhance F5 reputation
• Bring ideas on how to consistently engage F5ers in using the latest narrative in their work

The Job Description is intended to be a general representation of the responsibilities and requirements of the job.  However, the description may not be all-inclusive, and responsibilities and requirements are subject to change. 

Knowledge, Skills and Abilities  

• Ability to see both the big picture and pay attention to the details (e.g. brand and business strategy)  
• Familiarity with brand concepts including brand architecture, sub-branding, and product portfolio management 
• Basic understanding of qualitative and quantitative research
• Knowledge of branding and positioning fundamentals 
• Strong writing, editing, presentation, and communication skills, with high attention to detail 

• Demonstrated interpersonal skills with the ability to build relationships across teams and levels

Qualifications 

• 1+ year of real-world brand management or digital marketing experience  
• Technology experience or knowledge of B2B, applications and open source is a plus 

• Prior collaboration with creative teams/agencies or vendors is a plus  
• Ability to listen, be nimble and adapt quickly to strategic changes  
• Team player who can independently drive processes and tight timelines successfully  

Physical Demands and Work Environment: 

• Duties are performed in a normal office environment while sitting at a desk or computer.  Duties require the ability to use a computer, communicate by telephone, and read printed material.
• Duties may require the ability to travel via automobile or airplane, approximately 10% of the time spent traveling.

The base pay range per annum for this position is: $70.400,00 - $105.600,00

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $70.400,00 - $105.600,00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. 

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].