Title: 1329: CRM Lead FS APAC/Philippines

Together, we’re evolving account-based marketing into something new called client relationship marketing at Accenture – and we want you to join us.  With greater focus on fewer accounts, client relationship marketing amplifies the impact you can make with our key clients.  What we once called account-based marketing, we now refer to as client relationship marketing. Day in and day out, we are looking to build and broaden relationships with a core group of clients across select industries to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.

In this role you will work with a team of marketing professionals to create intentional client experiences by strategically providing clients with relevant content and experiences, at a volume they can consume, and at a time and place that meets their needs. We will use leading technologies, we will lead with data and insights, and deliver best in class return on investment.

So why you?

You exemplify client-centricity. You listen to, and advocate for clients and their experience. You always do the right thing. You lead with excellence, confidence, and humility. You act as a true partner, one who champions collaboration. You are a data driven and a modern marketer who wants to a part of a newly created Client Relationship Marketing team.

 

Typical Activities

·       Partner with your client relationship marketing Financial Services lead to support our marketers organize their work, execute and support fully integrated marketing and communication strategies for high and medium opportunity clients across the Asia Pacific and ANZ regions.

 

• Orchestrate with your team to work towards business priorities

• Curate content and experiences that our clients truly need and serve them up

• Support client relationship marketing activities, including experiences, client mapping, 360° value reports, messaging sessions, people engagement strategies, and more

• Research what we need to know about our key buyers, using tools like LinkedIn Sales Navigator

• Use Accenture’s SynOps and other leading technologies to help us know our and prioritize our marketing work

• Measure our marketing against agreed-upon success measures and use feedback loops for continuous improvement

 Qualifications

·       Degree or equivalent

·       Strong business acumen, good knowledge of Accenture’s area of business and overall business strategy or previous experience in the financial services

• 4+ years hands-on marketing experience, ideally in professional services or other B2B organisation(s). Account based marketing or pursuit / deal-based marketing experience highly desirable

• Broad marketing skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including social media, email and direct mail.

• Strong project management skills and ability to manage multiple projects in a deadline-driven environment

• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels

• Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organisation

• Possess leadership qualities and is a team player with great interpersonal skills and strong collaboration skills

• Act as the advocate for our clients and exemplify modern data-led marketing

• Fuel success by acting as a steward across One M+C (Marketing + Communications) function and one client relationship marketing team

• Drive differentiation for campaigns through creativity, flair and innovative thinking

• Enthusiasm, passion for marketing and can-do attitude

Technical Skills

• Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up

• Experience using Eloqua (or similar email platform), LinkedIn Sales Navigator desirable

• Proficient in Microsoft PowerPoint and Excel

• Design skills are nice to have, but not essential

Educational Requirement:

Must have:

• Minimum Bachelor’s Degree or relevant business experience

Skills and Work Experience

Must Have:

• 4+ years hands-on marketing experience, ideally in professional services or other B2B organisation(s). Account based marketing or pursuit / deal-based marketing experience highly desirable
• Strong business acumen, good knowledge of Accenture’s area of business and overall business strategy or previous experience in the Public Sector
• Broad marketing skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including social media, email and direct mail.
• Strong project management skills and ability to manage multiple projects in a deadline-driven environment
• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels
• Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organisation
• Possess leadership qualities and is a team player with great interpersonal skills and strong collaboration skills
• Act as the advocate for our clients and exemplify modern data-led marketing
• Fuel success by acting as a steward across One M+C (Marketing + Communications) function and one client relationship marketing team
• Drive differentiation for campaigns through creativity, flair and innovative thinking
• Enthusiasm, passion for marketing and can-do attitude

Good to have:

• Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up
• Experience using Eloqua (or similar email platform), LinkedIn Sales Navigator desirable
• Proficient in Microsoft PowerPoint and Excel
• Design skills are nice to have, but not essential

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.