The Senior Manager, Lifecycle Marketing — Engine Partnerships owns lifecycle strategy and execution for MoneyLion’s branded Engine business, with a focus on marketing partner financial products (e.g., credit cards, loans, insurance) to MoneyLion users. This role is responsible for second-look offer strategies, conversion rate optimization (CRO), and end-to-end journey design to maximize ARPU, conversion, and partner revenue. The role sits at the intersection of Growth, Product, Partnerships, and Analytics and is accountable for measurable revenue impact.

Core Responsibilities (8+)

Engine Offer Lifecycle Ownership
Own the end-to-end lifecycle strategy for partner product offers, including offer intake, segmentation, prioritization, cadence, personalization, and sunset decisions. Second-Look & Re-engagement Strategy
Lead the design and execution of “second-look” programs that refresh loan and credit offers for users who did not convert initially, optimizing timing, eligibility logic, pricing signals, and creative. CRO & Experimentation Leadership
Define and run a robust experimentation roadmap across in-app surfaces, landing pages, email, and push to improve offer acceptance, funnel progression, and monetization outcomes. Journey Architecture & Orchestration
Design and optimize omnichannel journeys across onboarding, activation, cross-sell, and retention to surface the right partner offers at the right moment in the user lifecycle. Revenue & Performance Management
Own core KPIs including ARPU, offer acceptance rate, conversion rate, LTV, take rate, and incremental partner revenue; translate insights into actionable optimizations. Partner & Stakeholder Collaboration
Serve as a key lifecycle counterpart to Partnerships, Product, Risk/Credit, Engineering, and Legal to align on offer strategy, eligibility rules, SLAs, and compliance. Data-Driven Segmentation & Targeting
Leverage behavioral, transactional, and eligibility signals to define high-value segments and inform propensity-based targeting and prioritization. Technical Implementation & QA Oversight
Partner with Engineering and Analytics to ensure accurate offer payloads, attribution, event tracking, and experiment instrumentation across the Engine ecosystem. Playbook & Process Scaling
Build repeatable lifecycle and CRO playbooks for onboarding new partners, scaling offers, and institutionalizing learnings across the Engine business. Team & Influence Leadership
Act as a senior individual contributor and functional leader, influencing roadmap decisions and mentoring junior lifecycle or growth marketers as needed.

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