The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi’s Personal Bank – Branded Cards and Lending, Retail Bank and Mortgage and Wealth. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.

The VP, ECM Customer Management Branded Cards Strategy will drive the design, execution and implementation of customer strategies, with a particular focus on new customer engagement, loyalty, and retention initiatives for the Cards business. The individual will develop strategies to drive the most critical behaviors tied to long term growth and profitability, identifying key moments during the customer lifecycle, and developing marketing strategies to influence their decision.

Responsibilities:

• Drive deep analyses and journey mapping to aid in strategy development for New Customer and Retention journeys, including finding new ways to frame program profitability and developing compelling business cases
• Collaborate with cross-functional teams to define strategic approach, shape solutions, and develop and coordinate an implementation plan of proposed solutions
• Consistently work to improve relevance, efficiency, and profitability of these critical segments/journeys’ marketing programs, closely analyzing and tracking results of customer response and engagement
• Assist in the implementation of strategic initiatives for New and At Risk customers across the cards business, working closely with Product and Analytic partners to align with overall business objectives and marketing goals
• Build senior leadership presentations, telling a cohesive story of the problem, analysis, insights, solutions and execution plan to support these initiatives

Qualifications:

• 6 - 10 years of working experience in similar roles. Strong background in business and marketing strategy, having developed strategies “from the ground up” using frameworks, data and competitive and customer insights
• Excellent communication skills, with ability to partner effectively with various seniority levels within the organization and influence key decisions
• Significant experience in developing executive level presentations to highlight strategies and deliverables; able to structure and execute presentations with limited direction
• Outstanding analytical and quantitative capabilities; history of academic and professional excellence and achievement
• Strong analytical, logical reasoning, and problem-solving skills required
• Comfortable in ambiguous situations, self-starter and self-learner
• Ability to synthesize information, prioritize business goals and drive results with a high sense of urgency
• Organizationally savvy; understands systems, management processes, knows where to go for information and how to interpret
• Collaborative work style; effectively interacts with partners across organizational boundaries/hierarchies. Leadership presence: commands respect and will earn trust of senior leaders
• Advanced MS Excel and PowerPoint skills

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Aug 28, 2025

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

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