No two days are ever the same in the life of a Senior Marketing Specialist. One day you could be focusing on organizing industry events or trade shows and all the vital logistics, and the next you are looking to optimize digital ABM campaigns for specific segments or leading the communication of key announcements. In the morning, you spend the first hour or so checking emails and actioning anything that's necessary for the day and week. Working with different internal and external partners your day will include various meetings to get updates about the various projects and make sure everyone is running to schedule. Usually, one or two of those meetings are with your key partners and distributors to brainstorm on co-marketing initiatives, discuss their ongoing activities or review joint initiative performance. You spend time in the day to supervise and report on the success of the campaigns you are working on.

The Senior Marketing Specialist is responsible for developing and executing local and sector-focused marketing programs that drive business results in the Benelux region. 

The marketing plan you will own needs to start with a clear view of country segmentation, an alignment with sales strategy and to demonstrate a solid understanding of local market trends within specific product lines and customer market segments. You will be responsible for rolling out processes to ensure the development, delivery, implementation, and successful results of marketing programs, maintain quarterly and annual activity management and reporting, and act as a proactive member of the WatchGuard sales and marketing team.

You will regularly meet with partners and distributors to agree on effective regional co-marketing programs to ensure organic growth and profitability, and increase partner recruitment, cross sell opportunities and channel retention based on regional needs and financial goals.