Posted:
9/6/2024, 12:47:07 AM
Experience Level(s):
Senior
Field(s):
Business & Strategy
Position Summary
The strategy team is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions of our work. We identify unique connection opportunities based on audience emotions and behaviors using proprietary research and data and translate them into actionable insights for media, content, and social marketing.
Key Responsibilities
Desired Skills & Experience
Initiative is a global media agency designed to grow brands through culture. Over the last three years, we’ve been named as the fastest growing media agency in the world by independent media ratings agency, RECMA. Key to our success is the fact most media agencies are built for brand awareness, with a bias for paid media. We’re a little different. We’re built for brand relevance, with a bias for Cultural Velocity. We believe the brands that succeed move and adjust with consumers at speed, showcasing their relevance and meaningfully contribute to their lives. We call this Cultural Velocity™- a measure for the speed at which a brand moves through culture to drive relevance. The faster a brand can move with culture, the more relevant they become and the greater the growth. Operating in over 90 countries, Initiative employs 4,000 of the smartest and most diverse talent in the industry. Visit initiative.com to learn more about us !
Website: https://www.ipgmediabrands.com/
Headquarter Location: New York, New York, United States
Employee Count: 10001+
Year Founded: 2007
IPO Status: Private
Industries: Advertising ⋅ Brand Marketing ⋅ Digital Media