Job Posting Title:

Associate Director- Business Analytics, Content Studio

Req ID:

10055167

Job Description:

ABOUT THE ROLE:

The Associate Director - Business Analytics, Content Studio at Disney Star will play a pivotal role in transforming data into strategic insights that drive content creation, programming, and scheduling decisions across TV network. This position requires a seasoned professional with extensive analytical experience, exceptional data storytelling skills, and the ability to manage multiple tasks in a dynamic environment. The ideal candidate will have a strong professional background in business and analytics, and a talent for presenting data driven insights and recommendations to senior leadership.

KEY RESPONSIBILITIES:

• Develop a comprehensive understanding of consumer behaviour across TV: Dive deep into the viewing habits, preferences, and engagement levels of our audience on television. This includes understanding how different consumer segments interact with our content and identifying key trends in content consumption

• Apply analytics to assess growth opportunities and identify target audiences: Use analytical methods to identify and size content and consumer whitespaces that have outsized growth potential. Identify new target audiences and relevant content propositions to tap into to those audiences.

• Generate data-driven insights to make actionable recommendations on content, programming, and scheduling: Analyse data to provide strategic recommendations on what content to produce, how to program it, and the best scheduling practices to maximize viewership and engagement

• Formulate analytical approaches to address business challenges: Develop innovative analytical methodologies to solve complex business problems. This will also involve cultivating new data sources that go beyond usual TV viewership and audience demographics.

• Oversee and manage analytical resources to focus on deriving consumer and content insights: Lead a team of analysts, ensuring that their efforts are aligned with the goal of generating valuable insights. Prioritize projects and allocate resources effectively to meet business objectives

• Present findings to leadership and construct narratives supported by insights: Prepare and deliver presentations to senior leadership, translating complex data into compelling stories that drive meaningful business decisions. Ensure that insights are clearly communicated and actionable

PERFORMANCE MEASURES:

• Generation of actionable insights: The quality and impact of the insights provided, measured by their implementation and the subsequent results

• Increase in viewership metrics (reach and engagement): Measure the growth in content reach and viewer engagement, attributing changes to specific recommendations and strategies

QUALIFICATIONS:

• MBA from a premier B-School: A strong educational background with a focus on analytical and quantitative skills, ensuring the ability to handle complex data-driven tasks

• Minimum 8 years of experience in analytics, delivering business outcomes through data driven decisions: Extensive experience in an analytical role, demonstrating a proven track record of delivering insights and driving business decisions

• Expertise in data-led storytelling: Skilled in converting data into compelling narratives that can influence business strategy

• Strong analytical skills for extracting insights (Excel proficiency is a must): Advanced skills in Excel for data analysis, including the use of complex formulas, pivot tables, and data visualization techniques

• Excellent interpersonal skills, capable of managing business leadership-level stakeholders: Strong communication and relationship-building skills to effectively manage and influence senior stakeholders

PERFORMANCE MEASURES:

• Ability to handle multiple tasks efficiently: Excellent multitasking skills, ensuring that various projects and deadlines are managed effectively

• Comfort in dealing with ambiguity and the ability to extract clarity: Ability to work in uncertain environments, using data and insights to bring clarity to complex situations

• Agility to quickly produce analytical outputs on short notice: Capable of delivering high-quality analytical work under tight deadlines, adapting to changing business needs rapidly

ABOUT US:

Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.  Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.  Join us, and let's continue to inspire a billion imaginations.

WHY JOIN US:

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, special educational opportunities and more. Together, these rewards make up a comprehensive package that helps our employees grow personally and professionally and take advantage of the special extras that only Disney STAR can offer to make their journey memorable.

Job Posting Segment:

Content Studio Fiction

Job Posting Primary Business:

Network

Primary Job Posting Category:

Tech Data Analytics

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Mumbai, India

Alternate City, State, Region, Postal Code:

Date Posted:

2023-07-11