Are you looking for a brand management role that allows you to drive robust customer insights and shape promotional effectiveness? If so, this Marketing Manager role could be an exciting opportunity to explore.

As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted vaccine portfolio products across the assigned region.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Lead in formulating marketing strategy, business plan of the whole portfolio(s) to leverage business growth.

• Ensure the execution, monitoring, evaluation of marketing strategies, action plans, activities aligned with strategic sales plan and achieve sales target with efficient advertising & promotion budget.

• Ensure both commercial & medical work in collaboration to develop annual business plan together.

• Plan, guide teams and ensure below-the-line activities i.e., marketing event, brand / product symposium, booth exhibition including promotional tools to draw healthcare professional and hospital pharmacists’ product awareness.

• Plan and control utilization of approved A&P expenditures to ensure maximum return on investment

• Develop/devise short and long term business directions based on market intelligence, competitor activities and market information.

• Coach and provide consultation to product managers/product executives or product coordinator to ensure effectiveness and alignment of overall business operations.

• Be a country representative/Champion under own portfolio for regional contact point and cascade or localize regional policy to meet local market’s requirements.

• Ensure company and portfolio(s) image through professional relationship with KOLs, associations and institutions.

• Build up key doctor (HCP) database, speakers pool to endorse product benefits.

• Plan, monitor and forecast demand levels to achieve standard forecast accuracy in Future View system and in line with company’s objectives.

• Conduct internal product/disease knowledge training for sales team and external product presentation.

• Ensure all activities are complied with FDA, industry Code of Conduct (PreMA) and company standards (SOP).

• Provide support on SE activities to Medical Functions according to their SE plan.

• Ensure individual competency development and career advancement.

Why you?

Basic Qualifications:

• Bachelor’s degree

• Experience with pharmaceutical marketing and the code of promotion.

• Experience crafting high-impact customer experience plans that conform to local market needs

• Experience with multi-channel marketing

If you have the following characteristics, it would be a plus:

• Demonstrated stakeholder management and influencing skills

• Exceptional communication and organizational skills

• Ability to problem solve with limited information.

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.

• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

• Continuously looking for opportunities to learn, build skills and share learning.

• Sustaining energy and well-being

• Building strong relationships and collaboration, honest and open conversations.

• Budgeting and cost-consciousness

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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