Posted:
10/14/2024, 5:00:00 PM
Location(s):
Illinois, United States
Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior
Field(s):
Growth & Marketing
It’s not just about your career or job title… It’s about who you are and the impact you will make on the world. Because whether it’s for each other or our customers, we put People First. When our people come together, we Expand the Possible and continuously look for ways to improve what we create and how we do it. If you are constantly striving to grow, you’re in good company. We are revolutionizing the way the world moves for future generations, and we want someone who is ready to move with us.
At Wabtec Bus Solutions, we draw strength from our differences while we revolutionize the way the world moves for future generations. And you can too! Our flexible work environment provides you a chance to change the world without giving up your personal life. We put our customers first – exemplified by our mission: “Unlock our customers’ potential by delivering innovative and lasting transportation solutions. Sound like a team you would like to be part of. Come build your career with Wabtec Bus Solutions.
Wabtec is seeking a qualified Marketing Analyst to join our team in Buffalo Grove, Illinois.
In this position, you will interface with the Sales team, Engineering, Corporate and industry peers to collect market data, pinpoint emerging markets and/or product needs, and recommend strategies to upper management that drives market leadership. Those with a demonstrated talent for data interpretation, robust research skills along with exceptional math and verbal skills, and a talent for analytical reasoning will stand out as prime candidates.
Marketing Analyst Job Responsibilities:
The applicant must have the ability to perform thorough data analysis on sales/order figures, customer information, competitor activities, marketing studies, and product range data.
Plans and conducts market research to identify opportunities for increased sales. Develop and recommend marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
Familiarity with and use of marketing tools including SWOT analysis, Porter’s 5 Forces, industry and related reports to support preparation of product/market attractiveness, market size, market growth, etc.
Plans and conducts market research to identify opportunities for increased sales. Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness.
Familiarity with Trade Show planning and execution.
Manages the development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
Maintains customer database and approves the use of internal and external mailing lists.
Provides post-event reports, analysis, and regular status reports on marketing programs.
In collaboration with Sales Management, plans, promotes, and executes sales meetings, community and goodwill events.
Experience with social media including content creation and placement for improving customer knowledge of our products and services.
Education:
Bachelor's degree in Business (with specialization in Marketing) from four-year college or university.
Minimum 3-5 years of marketing experience with a manufacturing business, ideally in the Industrial, Public Transportation, and/or Engineered Product Solutions sectors
Highly proficient in use of Excel, PowerPoint, and related Microsoft Office products.
Think you have what it takes to join our team? We would love to meet you and share with you our extensive array of employee benefits here at Wabtec.
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Who are we?
Wabtec Corporation is a leading global provider of equipment, systems, digital solutions, and value-added services for freight and transit rail as well as the mining, marine, and industrial markets. Drawing on nearly four centuries of collective experience across Wabtec, GE Transportation, and Faiveley Transport, the company has grown to become One Wabtec, with unmatched digital expertise, technological innovation, and world-class manufacturing and services, enabling the digital-rail-and-transit ecosystems.
Wabtec is focused on performance that drives progress and unlocks our customers’ potential by delivering innovative and lasting transportation solutions that move and improve the world. We are lifelong learners obsessed with making things better to drive exceptional results. Wabtec has approximately 27K employees in facilities throughout the world. Visit our website to learn more! http://www.WabtecCorp.com
Our Commitment to Embrace Diversity:
Wabtec is a global company that invests not just in our products, but also our people by embracing diversity and inclusion. We care about our relationships with our employees and take pride in celebrating the variety of experiences, expertise, and backgrounds that bring us together. At Wabtec, we aspire to create a place where we all belong and where diversity is welcomed and appreciated.
To fulfill that commitment, we rely on a culture of leadership, diversity, and inclusion. We aim to employ the world’s brightest minds to help us create a limitless source of ideas and opportunities. We have created a space where everyone is given the opportunity to contribute based on their individual experiences and perspectives and recognize that these differences and diverse perspectives make us better.
We believe in hiring talented people of varied backgrounds, experiences, and styles… People like you! Wabtec Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or protected Veteran status. If you have a disability or special need that requires accommodation, please let us know.
Website: https://www.wabteccorp.com/
Headquarter Location: Pittsburgh, Pennsylvania, United States
Employee Count: 10001+
Year Founded: 1872
IPO Status: Public
Industries: Electronics ⋅ Freight Service ⋅ Hardware ⋅ Industrial ⋅ Information Technology ⋅ Manufacturing ⋅ Mining ⋅ Plastics and Rubber Manufacturing ⋅ Transportation