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Overview:

The Email Marketing Specialist will be responsible for the end-to-end creation, optimization, and execution of Email and SMS marketing automation. They will also monitor and analyze campaign performance, making data-driven optimizations and A/B tests to improve results.

Responsibilities: 

• Design, code, and manage Email and SMS marketing journeys to help convert leads and provide essential information to current customers.

• Create and maintain automated processes, and incorporate AI Marketing Tools, whenever possible within Salesforce Marketing Cloud to maximize its utilization and increase team productivity and performance. A deep understanding of the following is preferred:

  • Salesforce Data Cloud for Marketing

  • Salesforce Marketing Cloud Engagement, Account Engagement, and Personalization

  • Salesforce Marketing Cloud Intelligence
     

• Optimize email templates for both mobile and desktop and conduct testing before new campaigns begin.

• Monitor and report on deliverability and campaign effectiveness, driving email and SMS marketing strategies for optimization based on data insights.

• Build and maintain lists for use in email and SMS marketing campaigns.

Qualifications: 

• Bachelor’s degree in marketing or related field.

• Familiarity with CAN-SPAM and other data privacy laws in the United States.

• Familiarity with best practices using UTM parameters, phone number tracking, etc.

• 3–5 years proven experience in email marketing, with a track record of driving successful lead generation and nurturing campaigns.

• Deep understanding of design, HTML and CSS.