Overview:

RMIT Vietnam is seeking a Brand Strategy Manager to shape and strengthen our brand presence in the Vietnam market. This role will lead strategic brand planning, guide integrated campaigns and communications, and ensure every audience touchpoint reflects a clear, consistent and compelling RMIT brand experience.

Expected start date: at the earliest available opportunity.

WHY JOIN RMIT VIETNAM?

At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment.

Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile.

WHAT WE OFFER

• Competitive remuneration VND package for candidates.
• 13th month Tet bonus
• Private Health insurance for you and your family, plus Personal Accident Insurance
• Generous annual leave, career leave, volunteer leave and public holidays (Christmas and Tet Holidays)
• Professional development and career advancement
• Access to state-of-the-art facilities and resources
• A vibrant and diverse campus life and more!

POSITION SUMMARY

The Brand Strategy Manager is responsible for leading strategic brand planning and brand development initiatives that strengthen RMIT Vietnam’s market positioning, brand equity and audience engagement. The role independently develops short-term and long-term brand strategies, communication directions and brand initiatives based on market understanding, audience insights and business objectives, while ensuring alignment with the overarching global brand framework.

Working closely with internal and external stakeholders, the position drives the strategic development of integrated brand campaigns and communication initiatives across the Vietnam market.

The role also acts as a key brand steward for RMIT Vietnam, ensuring consistent, high-quality and strategically aligned brand experiences across all audience touchpoints.

KEY ACCOUNTABILITIES SUMMARY

Strategic Brand Planning & Development

• Lead the development of brand strategies aligned with business priorities, market opportunities and audience insights
• Independently develop strategic brand recommendations, communication directions and brand initiatives that strengthen RMIT Vietnam’s market leadership and long-term brand equity
• Identify market opportunities, audience trends and competitive insights to proactively shape brand initiatives and communication priorities
• Develop audience brand communication frameworks across different stakeholder groups within the university to ensure brand messaging is effectively embedded and deliver a consistent brand experience
• Develop consumer portraits to support effective brand planning and communication development

Brand Campaign Strategy & Leadership

• Lead local brand planning and development of integrated brand campaigns for the Vietnam market while ensuring alignment with the overarching global brand framework
• Translate local market insights, audience understanding and business objectives into compelling campaign strategies and communication concepts
• Develop clear strategic and creative briefs for agencies and internal teams and lead them to deliver high quality execution aligned with brand objectives
• Work with internal Marketing and Market Intelligence team to evaluate campaign effectiveness and brand performance to inform optimization and future planning

Brand Governance & Stakeholder Influence

• Govern the RMIT brand across Marketing-owned and broader University communication channels to ensure consistency and compliance with brand guideline & standards
• Provide strategic consultation and recommendations to stakeholders within the University for brand-related enquiries
• Influence stakeholders through strong strategic rationale, audience understanding and brand thinking to achieve aligned and effective brand execution
• Work closely with internal creative, digital and content teams to ensure integrated and consistent audience experiences across all touchpoints

Other duties commensurate with the scope of the role

Key Selection Criteria

• A bachelor’s or master’s degree in marketing, branding, communications, advertising or other relevant disciplines.
• Significant experience in strategic brand management, with demonstrated success in developing country-led brand strategies and integrated brand campaigns based on market analysis, audience insights and business objectives.
• Strong strategic thinking and conceptual development capability, with the ability to translate consumer understanding and market insights into compelling brand positioning and communication approaches
• Proven ability to lead and direct external agencies and internal teams through clear strategic direction, effective briefing and feedback to achieve high-quality execution outcomes.
• Strong stakeholder management and influencing skills, with the ability to effectively communicate strategic rationale and build alignment across senior stakeholders and cross-functional departments.
• Demonstrated ability to work independently, proactively and with a high level of ownership in driving strategic brand initiatives from planning through execution.
• Strong analytical capability, including the ability to interpret market data, audience insights and brand performance indicators to inform strategic recommendations and decision making.
• Appointment to this position is subject to passing a background check as outlined in the RMIT Vietnam Background Check Matrix. 
• Ability to display appropriate behaviours in line with the position, RMIT Values and RMIT Leadership Model.

For full details of the accountability, please refer to the Job Description.

HOW TO APPLY

To be considered for this role, it is mandatory to submit both a resume and a cover letter. Please click on the 'Apply' link provided in this Job Ads to initiate the application process.

Applications will be reviewed on a rolling basis, and the University reserves the right to appoint prior to the closing date.

Compliance Requirements

All academic appointments at RMIT Vietnam must meet University and local regulatory requirements, including English proficiency, background checks, and (for international candidates) eligibility for a work permit. 

English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) with a score of at least 6.5 (or equivalent, as outlined in the Recruitment, Selection and Onboarding Guidelines). 

Further guidance will be provided during the recruitment process.

RMIT UNIVERSITY COMMITMENT

RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as an equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students. Staff have a duty of care to report wellbeing concerns about students through the designated channels and uphold the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.

IMPORTANT NOTICE:

• Please ensure that your application is submitted through our Workday system on the RMIT Careers page. We do not accept applications through other means.
• RMIT Vietnam will never request any fees or payments during the application process. Be vigilant about scams asking for payment to apply.
• For any questions or support, feel free to reach out to our Talent Acquisition team at [email protected]

Applications Close:

2 thg 8 2026 11.59 pm

RMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University. RMIT Vietnam is creating an innovative research, teaching and learning culture. We are committed to providing internationally recognised high-quality education and professional training for our students, clients and members of the community.  As an internationally recognised Australian university based in Asia, RMIT Vietnam is assisting in the development of human resources capability in Vietnam and the region.

https://www.rmit.edu.vn/about-us