We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

Working closely with the Consulting Marketing Leader and the RSM Business Leader for Data and Digital Services, the Data and Digital Services Marketing Manager will be responsible for developing a comprehensive, marketing strategy and go-to-market plan that helps RSM to grow it’s Data and Digital Services business at scale.  This individual will be responsible for assisting in the development of marketing plans that support our Data Analytics, Application Development and Point Solution capabilities across consulting.  The ideal candidate will have an understanding of co-marketing with software partners, technology and AI and deep expertise in the development of effective marketing strategies in the B2B space.

Essential Duties:

Works closely with key business leaders to develop and implement a marketing strategy in support of our data analytics, application development and Point Solution capabilities

• Understands the business and strategic priorities, including growth targets
• Embeds themselves within the Data and Digital Services team as a member of their leadership team
• Understands the marketplace, buyer personas and represents the “voice-of-the-client” back to the business, and ensures incorporation into the marketing and go-to-market strategies and plans
• Develops and secures buy-in for the marketing strategy (target audiences, value propositions, etc.) to support business growth goals
• Provides deep understanding of buyer preferences/needs, RSM positioning and differentiators that are necessary to create content, working with SME(s) to facilitate the creation of content by the Demand Generation and/or COE teams
• Serves as the primary interface with Demand Generation to provide inputs and guidance related to the translation of the marketing strategy to the demand program strategy
• Defines and is accountable for key marketing metrics (pipeline, leads, etc.)
• Serves as the Marketing point-of-contact for all results reporting back to the business
• Collaborates with Industry, Tax, Audit and Consulting marketers to ensure alignment of marketing strategies across service lines and industries
• Evaluates all requests for marketing support coming from the business to determine validity and then, working with the demand generation team, determines which activities should be included within the program framework and campaigns versus which activities are executed in direct support of their business
• Works directly with the COE on marketing enablement needs of the service line (e.g. placemats, capability presentations, etc.), provides clear briefs to for completion of this work and serves as the initial reviewer on all material
• Manages industry/service line web content for the service line and works with the COE team on page revisions and updates as appropriate
• Collaborates on marketing strategy for new product launches

Other

• Participates in all appropriate marketing learning and development to build skills and capabilities
• Participates, as appropriate, in cross-firm projects related to marketing and demand generation capability development and enhancements
• Engages with various members of the Lines of Business, Industry and Sales teams to help educate teams related to the Data and Digital Services business

Minimum Qualifications:

EDUCATION/CERTIFICATIONS

• Bachelor’s degree required

TECHNICAL/SOFT SKILLS

• Strong written and verbal communication skills
• Microsoft Word, Excel PowerPoint
• Excellent project management, critical thinking, and organizational skills
• Ability to learn new subject areas quickly

EXPERIENCE

• 5-7 years of leading marketing/growth experience in B2B environment
• Experience in working with application providers to develop joint go-to-marketing plans is preferred
• Understanding of data analytics, AI and application development preferred

LEADERSHIP SKILLS

• Thorough understanding of various marketing channels
• Strong sense of ownership and determination to get things done
• Highly collaborative and able to work within a team to achieve stated goals
• Ability to lead crucial conversations and influence decisions
• Proven experience working in a complex, matrixed environment

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

As an Affirmative Action and Equal Opportunity Employer, all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records in accordance with the requirements of applicable law, including but not limited to, the California Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the San Francisco Fair Chance Ordinance.

At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Compensation Range: $92,600 - $159,000