Job Description

Job Title: Lead Generator

Department: Growth

Location: Rockford, MI

About Acrisure

Acrisure is a global Fintech leader that combines the best of humans and high tech to offer multiple financial products and services to millions of businesses and individual clients. We connect clients to solutions that help them protect and grow what matters, including Insurance, Reinsurance, Cyber Services, Mortgage Origination and more.

Acrisure employs over 19,000 entrepreneurial colleagues in 22 countries and has grown from $38 million to $4.8 billion in revenue in just over ten years. Our culture is defined by our entrepreneurial spirit and all that comes with it: innovation, client centricity and an indomitable will to win.

Your Next Chapter:  

Do you thrive in an environment where technology, data, and relationships intersect? At Acrisure, we’re redefining what it means to be a sales professional - giving you cutting-edge tools, entrepreneurial freedom, and the backing of a $4.8B global fintech leader.

We’re seeking a high-performing Lead Generator who can identify, qualify, and nurture potential clients to support overall revenue growth and business development goals. This role focuses on outbound and inbound prospecting, leveraging data insights, technology platforms, and strategic communication to build a steady pipeline of qualified leads for the sales team. The most successful sales professionals today are data-driven consultants - blending human connection with technology, insights, and AI to deliver exceptional results for our clients. At Acrisure, you’ll join that evolution.

What You’ll Do:

Prospect & Pipeline Development

• Research, identify, and engage potential clients through outbound calls, emails, social media, and digital campaigns.
• Qualify inbound and outbound leads based on defined criteria to ensure alignment with target markets and business objectives.
• Maintain a consistent volume of outreach activities to achieve daily, weekly, and monthly lead generation goals.
• Use CRM and sales engagement platforms to manage prospects, log activities, and track conversion rates.
• Partner closely with Inside Sales and Business Development teams to hand off qualified leads and ensure smooth transitions through the sales cycle.

Data-Driven Targeting & Outreach

• Leverage analytics tools, AI-driven insights, and market data to prioritize high-potential prospects and optimize engagement strategies.
• Personalize outreach using relevant business intelligence to capture attention and increase response rates.
• Continuously refine messaging and outreach cadence based on engagement trends, response metrics, and campaign performance.
• Contribute to segmentation and targeting strategies by identifying new lead sources and untapped markets.

Collaboration & Communication

• Collaborate with marketing teams to align on campaigns, content, and messaging strategies that attract quality leads.
• Provide feedback to sales and marketing on lead quality, common objections, and market trends to improve overall effectiveness.
• Participate in regular pipeline and performance reviews with sales leadership to forecast results and refine tactics.
• Represent the company professionally in all external communications and interactions.

Market Intelligence & Continuous Improvement

• Stay informed on industry trends, emerging competitors, and client behaviors to help position the company effectively in the marketplace.
• Document insights and share best practices to enhance team performance and lead generation processes.
• Seek opportunities to automate repetitive tasks and improve efficiency using CRM tools and digital workflows.

What You’ll Bring:

• Minimum 1 years of experience in lead generation, business development, or sales support (insurance, financial services, or B2B experience preferred).
• Property and Casualty or Life and Health license preferred, or ability to obtain license upon hire.

Our ideal candidate will bring:

• Experience with leveraging technology to enter new markets or enhance sales efforts in existing markets.
• Analytical mindset with the ability to interpret engagement data and adjust strategies for optimal results.
• Demonstrated success meeting or exceeding lead generation and pipeline creation targets.
• Combines curiosity, persistence, and professionalism to create meaningful first connections that drive long-term business success.

Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Why Join Us:

At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.

Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks, including:

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.

• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.

• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.

• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

• … and so much more!

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting [email protected].

Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.

California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.

Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.

Welcome, your new opportunity awaits you.