The Social Media Coordinator is a full-time position responsible for developing and implementing the social media strategy for Destination El Paso, with direction from the Branding & Communications Manager and the Director of Marketing & Communications. This role focuses on increasing the online presence and improving marketing and sales efforts for Destination El Paso’s (DEP) three branded divisions: Visit El Paso, El Paso Live, and El Paso Water Parks. This is an in-person role with an emphasis on covering events during non-traditional work hours, including evenings and weekends.

JOB DUTIES AND RESPONSIBILITIES

• Content Creation & Curation: Create compelling and visually appealing social media content (images, videos, GIFs, etc.) that aligns with the brand identity of each DEP unit.
• Community Management: Actively engage with followers across social media platforms, respond to comments and inquiries promptly, and foster a positive online community.
• Social Media Strategy: Develop and execute social media campaigns across various platforms to promote upcoming events, special offers, and highlight unique aspects of each DEP unit.
• Analytics & Reporting: Monitor social media metrics and provide regular reports on performance, engagement, reach, and ROI.
• Trend Monitoring: Stay abreast of the latest social media trends and identify opportunities to innovate and enhance our social media presence.
• Collaboration: Work closely with Visit El Paso, El Paso Live, and El Paso Water Parks teams to ensure social media efforts are aligned with overall marketing strategies.
• Live Social Media Coverage: Provide real-time social media updates and coverage during events, showcasing highlights and engaging with attendees online.
• Influencer Strategy: Assist in the development and management of social media marketing and influencer marketing strategy.

JOB REQUIREMENTS AND QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Communications, or related field preferred.
• Experience: 1-3 years of experience managing social media for a brand or organization, preferably in the travel, hospitality, or entertainment industries.

• Skills:

• Excellent written and verbal communication skills
• Strong understanding of major social media platforms
  (Facebook, Instagram, Twitter, TikTok, etc.)
• Proficiency in social media scheduling and analytics tools (Sprout Social)
• Proficiency with video and photo editing tools, digital media formats, and HTML
• Creativity and ability to develop engaging content
• Passion for destination, event, and venue marketing
• Ability to work independently and as part of a team
• Excellent time-management and organizational skills
• Additional Information

• This role will require occasional work on evenings and weekends, especially during major events.
• Knowledge of graphic design software (Adobe Photoshop, Canva) is desirable.

PHYSICAL DEMANDS

• Position requires sitting and standing for long periods of time
• Daily sitting, focusing on and operating a personal computer or terminal keyboard to enter data for over 60 minutes at a time
• Ability to read printed words and numbers in printed form and on computer/terminal monitor

WORKING ENVIRONMENT/CONDITIONS

The essential responsibilities of this position are described under the headings above.  They may be subject to change at any time due to reasonable accommodation or other reasons.  Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

This description portrays in general terms the type of levels of work performed and it not intended to be all-inclusive or to represent specific duties of any incumbent.  The knowledge of skills and abilities may be acquired through a combination of formal schooling, self-education, prior experience, or on-the-job-training.

This position offers a competitive salary.  Please provide a cover letter and a copy of your most recent resume.

Applicants that need reasonable accommodations to complete the application process may contact 915-534-0628.

ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.