Channel Marketing Manager

Posted:
10/15/2024, 4:20:31 PM

Location(s):
Shanghai, Shanghai, China ⋅ Shanghai, China

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Thank you for applying to Micron. Please make sure that after completing the application questionnaire, you send your resume to: [email protected]

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Our vision is to transform how the world uses information to enrich life for all.

Micron Technology is a world leader in innovating memory and storage solutions that accelerate the transformation of information into intelligence, inspiring the world to learn, communicate and advance faster than ever.


Req. ID:

JR63672 Channel Marketing Manager

Responsibilities and Tasks

  • Drive ongoing communications with channel partners including, but not limited to:
    • Customer and Partner promotions
    • Channel incentive programs
    • Demand and lead-generation activities
    • Partner/End-Customer Events
  • Management of channel incentives (SPIFFs) through partner MDF and Coop programs
  • Lead multi-dimensional, complex projects of critical importance for Consumer and B2B marketing initiatives.
  • Manage marketing relationships with primary Consumer/B2B customers to ensure maximum presence through their marketing reach.
  • Work closely with Internal Micron teams including Integrated Marketing, Product Marketing, Pricing, and Sales to implement marketing activities that support the strategic direction of the product and company.
  • Plan and implement product launch activities throughout our Strategic Partners
  • Sales enablement- work with commercial and regional sales teams to ensure they have the right product materials within their accounts.
  • Work with internal/external contacts to resolve highly sensitive issues.
  • Manage partner marketing program analytics and help drive ROI for MDF spend.  
  • Leverage internal tools to train and drive MDF activities/spend through the Micron Partner Portal
  • Evaluate and track competitive channel marketing programs and best practices to ensure Micron’s channel strategies are competitive and align to industry trends.
  • Cross collaboration with Channel Marketing Team, Supply Chain, Integrated Marketing, Product Marketing, and Pricing teams to fully align activities.

Qualifications

  • 5+ years’ experience in marketing for storage or other high- tech related field with proven track record of successfully taking new products to market, driving market share growth, and producing profitable revenue.
  • The ability to build relationships with peers, sales, resellers, and customers.
  • Self-starter who can implement company strategy throughout channel vehicles.
  • Experience putting on events
  • Strong communication and presentation skills including presenting to senior management.
  • Demonstrated business acumen and critical thinking skills.
  • Experience working with cross-functional global teams across multiple locations.
  • Deep understanding of both B2C and B2B Marketing efforts
  • Ability to travel as required.

Education

BS or BA degree in Business/Marketing

This position is located at Micron’s CPG / Crucial Memory site in Shanghai, China

About Micron Technology, Inc.

We are an industry leader in innovative memory and storage solutions transforming how the world uses information to enrich life for all. With a relentless focus on our customers, technology leadership, and manufacturing and operational excellence, Micron delivers a rich portfolio of high-performance DRAM, NAND, and NOR memory and storage products through our Micron® and Crucial® brands. Every day, the innovations that our people create fuel the data economy, enabling advances in artificial intelligence and 5G applications that unleash opportunities — from the data center to the intelligent edge and across the client and mobile user experience.

To learn more, please visit micron.com/careers

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

To request assistance with the application process and/or for reasonable accommodations, please contact [email protected].

Micron Prohibits the use of child labor and complies with all applicable laws, rules, regulations, and other international and industry labor standards.

Micron does not charge candidates any recruitment fees or unlawfully collect any other payment from candidates as consideration for their employment with Micron.