What is Next Best Action (NBA)?

Next Best Action is a powerhouse team of strategic and analytical individuals driving RBC’s Personal Banking vision to become a global leader in client experience by delivering hyper personalized interactions and seamless client orchestration.

What is the opportunity?

We are hiring a Senior NBA Product Manager role. In this role you will report to the Director, NBA Product Owner and will play an integral role in advancing and driving NBA’s vision of delivering hyper personalization for RBC clients.  This role will align to Design Analytics function and lead the translation of strategy into execution within an agile pod. You will lead the design of new NBA actions by analyzing data and helping to ensure actions are designed with business objectives top of mind, while also emphasizing accurate client targeting and reusability.

What will you do?

• Partner with Director, NBA Product Owner and functional partners to develop and execute on strategies that support our ambition
• Responsible for the Design of actionable, accurate, and thorough campaigns to support channel and client optimization through exceptional design and execution skills and a strong understanding of the Data Warehouse Environment
• Build strong relationships within agile pods (e.g. within NBA, Line of Businesses, Marketing, Digital Marketing, Value Office, Digital Messaging) to collaborate and bring together expertise required to execute on strategy
• Act as a SME for the design of campaigns across multiple line of business, stepping in where needed to support shifting priorities and timelines to deliver on required transformational initiatives within agile pods
• Enable opportunity sizing and audience profiling (clients and prospects) and translate business requirements into actionable and consumable marketing tactics and insights while ensuring campaign requirements accurately match the design and build with quality assurance

What do you need to succeed?

Must Have:

• Strong business acumen and analytical, communication, data visualization, and presentation skills
• Comfort with tackling complex problems
• 5+ years of experience in data analytics preferably in financial services
• Strong stakeholder management skills

• Demonstrated ability to analyze data and provide data-informed recommendations to drive impact
• Analytical programming language skills (e.g., SAS, SQL, Python, R)
• Ability to bridge business and technical expertise to deliver targeted campaigns
• Prior experience with decisioning tools with deep data, analytics and technical skills along with exceptional communication skills to be able to translate business requirements into actionable and consumable marketing tactics insights

Nice to Have:

• Solid understanding of the RBC Data Warehouse environment and data lake
• Passion for Data and AI
• Experience with agile ways of working
• Knowledge of campaign design and execution cycle
• Knowledge of AI driven marketing campaigns and orchestration models
• Willingness to learn and improve campaign execution tools and processes

Job Skills

A/B Testing, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI)

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-01-092026-01-26

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.