At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

The Marketing Planner for Category Marketing will support the strategy development and execution of Team Sports marketing campaigns at DICK’S. This position will focus on fostering collaborative relationships with cross-function partners including Merchandising, Creative, Media, E-Comm, Store Operations, Legal, and Visual, as well as vendor & agency partners. The planner will facilitate the day-to-day management of a campaign through execution to ensure alignment with the overarching campaign goals.

Job Duties and Responsibilities:

• Development of DICK’S Campaign elements

• Partner with Manager of Marketing Planning to develop go-to-market strategies across relevant categories and assortment programs

• Provide category-level insight for DICK’S campaigns through brainstorming, collaboration on insights and historical learnings

• Collaborate with creative, ecomm, merchandising and others to develop messaging by channel

• Co-author briefs, marketing materials, and strategic presentations to facilitate on-strategy and on-budget marketing programs

• Development of vendor partnership campaign integrations

• Manages the day-to-day relationship with national and global vendors, including media planning, event activation, content access and more.

• Lead weekly partnership meetings, serving as the point of contact between the vendor partners and marketing department for the execution of all campaign elements

• Oversee coordination of assets required from partners to support marketing strategies

• In partnership with media team, develop and present over and above opportunities to partners that focus on driving awareness and incremental ROI for the category Campaign Management

• Build and maintain master marketing calendar representing full-funnel marketing approach, including but not limited to: Paid, owned and earned media, event activations, vendor collaborations and year-over-year investment variances

• Manage development of content needed on an annual and quarterly basis to inform photo shoots and creative refreshes

• Additional duties as assigned by the Manager and/or Director of Marketing-Planning 

QUALIFICATIONS:

• Bachelor's Degree in Marketing or related field.

• 3-5 years of experience in Marketing, Digital Media or Communications. Agency or Retail Marketing experience is a plus.