The Digital Marketing Specialist coordinates and helps manage digital marketing campaigns including SEO, paid ads, email and social, and technology platforms including HubSpot, Google and WordPress. With a love for analytics, this role executes campaigns, suggests optimization strategies and reports on digital KPIs relevant to each campaign. The specialist is passionate about effective data management, user experience best practices and marketing technology.

Responsibilities

• Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO
• Is responsible for the timely and complete maintenance and quality control of HubSpot data on an-going basis
• Responsible for regular reporting on and presentation of digital analytics using platforms such as GA4, Google Ads, Looker and HubSpot
• Assists with social media campaigns in coordination with our creative and communications resources 
• Develops campaigns and generates reporting in HubSpot to help drive marketing-led campaigns
• Email list hygiene management, including data management to improve deliverability
• Assists with creation of email campaigns and automation
• Implements other paid digital marketing campaigns based on marketing plans
• Develop and maintain relationships with internal key contacts, stakeholders and/or influencers
• Provide insights and recommendations for continuous improvement based on data-driven analysis
• Stay up to date on industry trends and emerging brand and marketing strategies  
• Ensure RKL brand consistency across all communication channels and materials 

• Other duties as assigned

People Management/Relationships

• Take initiative to be a team player (seeks out opportunities to help others)
• Treat everyone with respect
• Develop loyalty and trust with team
• Successfully adapt to different personalities and working styles
• Proactively and effectively communicate information regarding status issues to               team members
• Hold self accountable for assigned work; seek continuous feedback to learn and develop in role; open to new ideas and suggestions
   

Required Skills

• Excellent organization skills and strong attention to detail
• Ability to lead and mentor junior team members
• Multitasker with the ability to prioritize work accordingly
• Strong communication skills, written and verbal, to effectively interface with all levels of firm management and staff; ability to communicate issues and conclusions
• Strong interpersonal skills, including problem solving skills; ability to shift focus and adapt to changes
• Excellent verbal and written communication skills with strong client service focus
• Strong analytical and interpersonal skills
• Ability to work autonomously under the pressure of tight deadlines and multiple priorities
• Ability to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projects

Education, Experience and Certifications

• Bachelor’s degree in Marketing, Communications or related major
• 2+ years of experience in Digital Marketing
• Proficiency in  marketing platforms including HubSpot, Google, WordPress and project management platforms such as Asana or Monday.com
• Experience with social media content creation, ads and analytics
• Proficiency and understanding of SEO fundamentals
• Proficiency with Microsoft Word, Excel and Outlook

Essential Functions

• Must be able to remain in a stationary position as needed
• The person in this position needs to occasionally move about inside the office and at client offices to access file cabinets, office machinery etc.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer
• Ability to communicate in a professional manner and exchange information with internal and external actors as needed
• Ability to lift/carry up to 20 pounds
• Ability to work outside of normal business hours and weekends as needed
• Ability to travel to locally and non-locally as needed, overnight travel may be required
• This job description is subject to change at any time and employee will be given additional responsibilities as assigned.

Salary Range:

$55,000 - $65,000