Position Summary...

What you'll do...

Senior Manager, Insights Consulting – Customer & Market Intelligence

POSITION SUMMARY

Walmart is seeking a strategic and forward-thinking Senior Manager of Customer Insights to lead macrotrend analysis and uncover how evolving social, economic, and cultural dynamics are shaping customer behavior. This role will be instrumental in guiding Walmart’s customer strategy by identifying emerging patterns in retail spending, lifestyle shifts, and sentiment across diverse U.S. demographics.

This position requires a strong foundation in consumer research, trend analysis, and strategic storytelling.

CORE RESPONSIBILITIES:

• Customer Understanding: Serve as a subject matter expert on evolving customer needs, identifying how external forces are reshaping shopping behaviors and spending priorities.
• Strategic Insight: Leverage quantitative and qualitative data to generate forward-looking insights that inform enterprise strategy and guide decision-making.
• Storytelling & Communication: Translate complex insights into compelling narratives and strategic recommendations for senior leadership, merchandising, marketing, and strategy teams.
• Cross-Functional Collaboration: Build and maintain strong relationships with internal stakeholders and external research partners to ensure alignment and drive impact.
• Continuous Improvement: Champion a culture of curiosity, learning, and innovation to elevate the quality and influence of insights.
• Talent & Team Development: Mentor associates, foster collaboration, and uphold Walmart’s values of belonging.
   

SKILLS & EXPERIENCE:

• Research Expertise: 5-7 years’ experience in insights, including designing and executing end-to-end qualitative and quantitative research studies, data synthesis, and reporting.
• Excellent communication and storytelling skills, with the ability to influence senior stakeholders.
• Strong analytical skills with experience in synthesizing large datasets and translating them into actionable insights.
• Tools & Platforms: Experience with research tools and platforms (e.g., Nielsen, Kantar, Mintel, syndicated data, survey platforms).
• Project Management: Ability to thrive in a fast-paced, matrixed environment and manage multiple priorities.
• Vendor Management: Experience managing third-party research vendors including contract negotiation, scope definition, and quality assurance.

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Minimum Qualifications

• Bachelor’s degree in Business, Economics, Sociology, Marketing, or related field and 5+ years’ experience in marketing research, data analytics, consulting, or related field

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• 7+ years’ experience in marketing research, data analytics, consulting, or related field

Preferred Qualifications

• Experience in retail, CPG, or customer strategy.
• Masters: Business Administration

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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The annual salary range for this position is $90,000.00-$180,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business Administration or related field and 4 years' experience in marketing research, data analytics, consulting, or related field OR 6 years' experience in marketing research, data analytics, consulting, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Customer Analytics in Retail Operations, Leading a cross-functional team, Supervisory

Masters: Business Administration

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.