Position Summary...

What you'll do...

Do you love building brands that matter, at scale? In this role, you will have the opportunity to develop brands customers connect with, trust and are inspired by across some of the organization’s most critical growth businesses.

The Director, Private Brands (GM + Fashion) leads private brand strategy development with Marketing across our General Merchandising and Fashion businesses, guiding brand renovation and new development in close partnership with Creative, Insights and Merchandising.

This leader will work closely with Private Brand Merchandising and Design teams on understanding and evaluating our private brand portfolios, identifying customer and competitive white space, and renovating existing and/or building new private brands that accelerate customers’ experience with our private brand assortment offering.

Responsible for partnering closely with our business partners on our private brand roadmap, managing Marketing private brand resources (budget, team, agency relationships) and working closely with Insights, Strategy and Creative teams (internal and external agencies) to bring renovation and/or new brand launch priorities to life, this leader must be an experienced brand builder with deep business acumen, passion for the customer and an understanding of all core brand facets and touchpoints (e.g. at shelf, online, on pack). They should be an expert collaborator, exceptional communicator with strong executive presence and be willing and able to think big and dive deep into the details, while managing a team of Senior Managers and multiple, distinct projects (often across varied business lines) simultaneously.

  

You’ll sweep us off our feet if…

• You have experience in and passion for General Merchandising / Fashion businesses
• You have high energy for transformation and demonstrate a strong track record of brand renovation
• You are a seasoned team leader and desired peer
• You have a love and curiosity for our Walmart customer with a demonstrated ability to take that love and knowledge into key insights and strategies to win.
• You feel the power of brands to create emotional connection and trust with our customers.
• You can connect product to purpose: giving products across our categories more meaning through our Brands and a reason to come to Walmart.
• You are energized to drive change and excel in creating clarity in ambiguity. 
• You are a natural collaborator and believe the best results are achieved cross functionally and with diverse points of view. 
• You are an expert storyteller - a leader that communicates clearly to drive ideas forward enrolling a team to enthusiastically to lead with you. 
• You bring an agile mindset and can pivot quickly.
• You are curious and always on the pulse of the customer, trends and competition to stay relevant and ahead.
• You see problems as opportunities for growth and challenge and are energized by them.

You’ll make an impact by:

• Connecting the customer to the Brand:  You will be an expert in the customer, category, business and competitor insights to develop brands, that supports our Business, Marketing & Enterprise strategy. 
• Develop Brand Development and Management: Working closely with the Director, Private Brands Food and Consumables in expanding our capabilities, approach and best methods for consistency across the enterprise and all private brands.
• Brand Positioning: Responsible for brand positioning, new brand development, brand redesigns and brand health performance.
• Brand health development:  Partner to develop insights and analytics best methods to create brand health dashboards that will inform the Brand development roadmap.
• Brand Identity: Collaborate with Creative and Agency partners to develop brand naming, and visual brand identity that reflects each Brand’s positioning.  Deliver style guides for brand consistency across all assets and over time.
• New Brand development and Brand refresh:  In partnership with Merchandising, develop the need state and data set for new brand development, where white space exists, or refreshes of existing brands.
• Brand launch and marketing: Partner with category marketing to plan the brand launch and marketing plans (existing brands) that adhere to the brand’s positioning
• Partner with the Brand development teams in Merchandising, Legal and the Packaging teams to lead the execution of the Brand’s identity into all brand assets.
• Budget development: You will develop the annual budget based on the brand roadmap for insights and agency support. 
• Create plans through strong collaboration: Your partners will include the EVPs of GM and Fashion, and Heads of Private Brand development within each (SVP) and their teams.  They will rely on this leader as a strategic thought partner.  This role will report to the VP GM & Seasonal Marketing, and will partner closely within marketing across retail marketing, brand strategy, creative, and agency partners.
• Agency management: Assess the marketplace and develop a roster in collaboration with creative and brand management of top agency partners in private brand development.
• Coach, attract and develop a high performing team: Lead the private brands team to coach and develop best in class brand development and brand management. 

Minimum qualifications:   

• Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
• 1 year's supervisory experience or experience leading cross-functional projects.
• 10+ years of experience in Marketing / Branding, with a focus on Brand Management (experience within GM and/or Fashion preferred)
• A strong sense of ownership and accountability
• Experience and ability to lead a team, communicate effectively, and be a self-starter.   

Benefits & Perks: 

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. 

Equal Opportunity Employer 

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. 

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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Hoboken, New Jersey US-10279:The annual salary range for this position is $132,000.00-$264,000.00

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Bentonville, Arkansas US-09401:The annual salary range for this position is $110,000.00-$220,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing, Supervisory

Masters: Business Administration

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America