Role Title: Director of Product Marketing

Direct Report: Senior Director of Global Marketing

Area: Marketing

Location: Remote

 

You will drive go-to-market strategy for Incode’s products and services. You’ll be the expert on our buyers and competitors and lay the foundation for market success. You will partner closely with product management, sales, and marketing to build the go-to-market plan and execute that plan by creating high-impact assets and enabling the field to drive business growth. The ideal candidate is a driven self-starter, a diplomatic collaborator, a strategic thinker who enjoys rolling up their sleeves, and exercises sound judgement on when to push back and when to dive in.

Responsibilities:

• Drive product and solution positioning, messaging and GTM strategies.
• Ensure consistency in messaging across product lines and Product Managers
• Lead content development to articulate the benefits of our product and ensure message alignment throughout the customer journey (website, sales team, events, etc.)
• Ensure consistency and quality of customer facing sales content
• Work with Demand Generation to drive content for SEO improvement
• Identify market trends and customer needs
• Improve the product launch process and strategy and collaborate with product management, marketing, and sales to ensure an effective go-to-market
• Strategize and conduct competitive analysis to help identify new marketing opportunities
• Define target markets, products and customers including business plans and entry strategy
• Speak and present both internally and externally to promote our story and products
• Establish and implement short and long-range departmental goals, objectives, budgets, policies, and operating procedures
• Create positive relations with partners and sales channels
• Recruit, motivate and manage product marketing staff

Qualifications: 

• 8-10 years of product marketing or related experience, including 4+ years in leadership role of a product marketing team
• 5+ years in enterprise security, B2B SaaS or Identity sectors
• Ability to thrive in a fast-paced, “get it done” entrepreneurial environment
• Works well in a collaborative environment
• High attention to detail with ability to remain organized and multi-task
• Strong written, verbal, editing, and presentation skills
• Highly collaborative with a deep sense of ownership and accountability
• Easily builds business partnerships and inspires team members
• A hungry, infectious personality: we’re looking for someone determined and able to win