Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Definition

Expertise in developing the strategy and implementation of channel optimization & activation, digital marketing, campaign management, creative development, and public relations.

Responsibilities

• Analyzing the business objective and opportunities to develop and align the marketing strategies.
• Conducting market/competitive research to identify new opportunities and industry trends.
• Establishing metrics to monitor and review the effectiveness of existing marketing strategies, suggesting necessary interventions for improvement.
• Maintaining effective internal communications in the marketing department to discuss and align the marketing strategy to the changing organizational scenarios.

Skill Descriptors

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

 Level Extensive Experience:

• Facilitates creation of the 'right' products and services to resolve customer business issues.
• Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
• Advises others on creating customer focused environments in various scenarios.
• Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
• Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.
• Communicates and models the criticality of customer focus as an organizational strategy.

• Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
• Level Extensive Experience:
• Demonstrates experience engendering collaborative processes that lead to problem solving and the achievement of business goals.
• Establishes shared goals to foster collaboration.
• Ensures that everyone can access the same data and provide input into how business is conducted.
• Redesigns physical areas to allow for collaboration and private time.
• Deemphasizes divides; focuses on collaboration across generations, functions, regions, and levels.
• Implements methods for people to come together on the fly to make decisions, solve problems, and develop products/services.

• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Level Extensive Experience:
• Maintains balance between innovation and pragmatism.
• Challenges accepted ways of operating.
• Monitors innovations in field and explores usefulness in own function.
• Encourages, solicits, and rewards imaginative ideas.
• Supports experimentation and accepts occasional setbacks or failures.
• Finds new ways to approach problems.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Level Extensive Experience:
• Reviews others' writing or presentations and provides feedback and coaching.
• Adapts documents and presentations for the intended audience.
• Demonstrates both empathy and assertiveness when communicating a need or defending a position.
• Communicates well downward, upward, and outward.
• Employs appropriate methods of persuasion when soliciting agreement.
• Maintains focus on the topic at hand.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Level Extensive Experience:
• Communicates to clients regarding expectations of all parties.
• Participates in negotiating the terms of the business relationship.
• Conducts periodic reviews of work effort, progress, issues, and successes.
• Maintains productive, long-term relationships with clients or vendors.
• Creates opportunities to educate support teams on client priorities.
• Empowers others to establish collaborative, healthy relationships.

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

 Level Working Knowledge:

•            Implements the group's go-to-market strategy.

•            Raises awareness of potential strategic alliances and partnerships.

•            Explains elements of the strategy to others and encourages questions.

•            Monitors marketplace trends, opportunities, and vulnerabilities; reports findings.

•            Makes sound recommendations when faced with complex and contradictory alternatives.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

 Level Extensive Experience:

• Manages actual and perceived conflict of interest issues.
• Monitors and communicates vendor effectiveness, reliability and performance.
• Influences existing and new vendor relationships and the approved vendor list.
• Interprets documents detailing service provisions and financial arrangements.
• Explains case studies of effective and ineffective partnering relationships and lessons learned.
• Advises others on the issues and considerations for working with new vendors, suppliers or partners.

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

 Level Extensive Experience:

• Analyzes the psychology of marketing communication and incorporates the routes to persuasion in the marketing plan.
• Compares and contrasts the benefits and drawbacks of different types of marketing communication techniques.
• Delivers various promotional and marketing communications that engage the target audience, respond to their questions and concerns and produce specific outcomes and impact.
• Develops a clear and complete understanding of needs and problems through careful listening, probing, reflecting, and summarizing.
• Develops a marketing communication strategy that focuses on promoting the distinctive value proposition of the product or service being offered.
• Guides the team members in developing a marketing communication plan and strategy.

Top Candidates Will have:

• Work closely with advertising agency and country management team to develop the overall the brand promotion plan with a focus on digital marketing in terms of short term and mid term
• Ensure quality, consistency and alignment of brand strategy and execution plan is being upheld across the initiatives across business
• Demonstrate expertise on brand knowledge and project plan management
• Develop and deliver effective basic level and advance level training and education to Caterpillar India employees and our dealers
• Lead the efforts to build a strong brand identity considering the new digital platforms in India as well as evolved Cat brand and corporate brand missions
• Communicate effectively of the brand knowledge and key brand messages, brand guidelines, social media and digital marketing architecture
• Provide India corporate brand strategy to business partners regarding brand vision, campaign strategy and digital marketing evolution
• Perform an internal audit to ensure the needs and the goals of promotion plan is met and aligned
• Manage brand budget and spending

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade.  It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job.  At the discretion of management, this description may be changed at any time to address the evolving needs of the organization.  It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.

Posting Dates:

August 26, 2024 - September 8, 2024

Caterpillar is an Equal Opportunity Employer (EEO).

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