Staff Product Manager, Marketing Data Products (f/m/x)

Posted:
9/8/2024, 7:09:45 AM

Location(s):
Berlin, Germany

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Data & Analytics ⋅ Product

The Role

The Global Marketing Data Product tribe's mission is to empower the Marketing teams (International and North America) in HelloFresh with data products, services, and processes that elevate the effectiveness of how we scale our customer acquisition, reactivation, and retention tactics. We use our in-house data to advance our measurement based on experimentation, seasonality, etc We feed our insights to the budgeting process and cost tooling built to improve operational excellence in how we deploy EUR/USD spend in the best possible way to reach conversion targets and the company’s guidance on top-line revenue . We are working on strategic initiatives to improve the overall quality of data, increase the accuracy of marketing data measurements, and increase the return on investment (ROI) of marketing. Besides closely working with data professionals on marketing data products, you will work on impactful data science projects such as Marketing Media Mix Modelling, Multi Touch Attribution Modeling, etc. 

You will be an individual contributor who will use data-driven roadmaps to achieve ambitious goals and work with your technology counterparts to ensure the delivery of key dashboards, data assets, and self-serve analytics capabilities. 

What you will do

  • Articulate a long-term vision for marketing data products to enable our marketing strategy of the future and shape our customer interaction with HelloFresh
  • Own the multi-year roadmap to deliver against the long-term vision and generate measurable impact from marketing initiatives.
  • Work closely with other product managers in the Global Marketing Data Products Tribe and act as a thought leader in the space. 
  • Work across the Data Alliance in key strategic projects and contribute to the vision and strategy of the alliance.
  • Lead & Collaborate with a cross-functional team of Engineers,Data Scientist, Product Analysts, and senior business stakeholders to deliver results
  • Ruthlessly prioritize to deliver the designed solution by supporting the engineering teams and tracking how your product metrics are evolving over time
  • Shape and own the product vision and roadmap for a mission-driven, agile team of data scientists and data engineers
  • Identify and assess opportunities to unlock business and customer value through improvements to the data we collect and the data science solutions we provide

What you will bring

  • You have solid experience (7+years) of  leading product team(s) at scale in an agile environment
  • Hands-on experience in marketing-focused products such as Media Mix Modeling, Multi Touch Attribution, Conversions, etc is required.
  • Bachelor's or Master's degree in Computer Science, Engineering, or a related field. An MBA is a plus.
  • This is an IC role; as we continue to grow the position will have the opportunity to take on people management responsibilities.
  • You speak the language of data engineers and analysts and are comfortable engaging in high-level technical and analytics discussions
  • You have developed complex internal tools before and can skillfully connect the dots between technical initiatives and business value
  • You have strong cross-functional stakeholder management skills to elicit critical requirements and manage product delivery plans and expectations. 

What we offer

Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

  • Immerse yourself in a diverse global community of 90+ nationalities.
  • Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
  • Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
  • Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access , well-being platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks

#Data

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 14 countries across 3 continents.

Our more than 17,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

 

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.


We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 7,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.