Activation Manager

Reporting of the Role

This role reports to Group Activation Manager

Overview of job

The Activation Manager will use their ability to build and foster positive relationships with key partners across outdoor agencies (specialists) and ensure we deliver outstanding service.

You will take ownership of key accounts from an implementational perspective seeing campaigns through from planning to activation via traditional and automated trading routes with our specialists, ensuring you are maintaining weekly revenue tracking for your business unit.

You will align with the Group Activation Manager and Agency Managers to ensure we are aligning on our sales strategy by influencing balanced revenue growth at implementational planning phase by maximising share & best prices on every piece of business whilst identifying additional opportunities within the portfolio to create new sales opportunities.

Be a team player and know when to incorporate the wider Global business to drive revenue across our key commercial departments (Creative Solutions, Airports, DAXO, Production, etc)

You will be a Global ambassador, keeping our key partners up to date with the latest and great developments from Global, ensuring we are getting everyone to love outdoor as much as we do.

3 best things about the job

• Working on the best Outdoor products in the market, including the number one programmatic offering in outdoor.

• Your days are guaranteed variety – dealing with client requests, working with your internal counterparts on delivering marketing growth to pitching for your (un)fair share.

• Customer facing having autonomy on your business unit from planning to trading. You are the face of Global within your specialist patch, with the freedom to own and develop relationships with Specialist planning and buying teams.

Measures of success –

• Revenue and product mix targets

• Proactive Pitch KPI’s

• Specific client growth targets: acquisition, growth and retention

• Pitch conversion rates – supporting your team to ensure they are working with their agency counterpart to ensure pitches turn into bookings and that those pitches work there way through from agency to specialist planning/booking

• Scores in specialist media owner surveys

• Integration with other Global departments and commitment to ‘One Global’ culture

In the first few months, you would have:

• Demonstrated a strong understanding of all Global products and environments and able to clearly articulate the sales benefits of each.

• With support of your Group Activation Manager and Head of Trading deliver pricing recommendations based off Global pricing guidelines.

• Understand the wider Global and DAXO portfolio

• Regular face to face time with your specialist/agencies; Hot Desk, Status Meetings & Inspiration Sessions

• Built positive relationships and rapport with your key contacts.

• Undertaken the Global Outdoor new training programme

• Collaborate with your OOH agencies to grow sales opportunities

• Fostered a relationship with your internal team and built am efficient way of working

• Presented in front of your key customers and internal colleagues

Responsibilities of the role

• Understand the key challenges and issues your customers face and ensure that your team are helping to provide solutions to these challenges to ensure we are perceived as a key partner

• Ensure you deliver outstanding customer service and ensure the smooth running of the day-to-day business. This will include forecasting for your business on a three-monthly rolling basis and working closely with the Group Activation Manager and Agency team to ensure the delivery of weekly targets

• Understand and contribute to delivering weekly, monthly and quarterly sales targets across your sales team and floor.

• Have a hard-working and can-do attitude in a difficult economy and support the commercial directors in key department initiatives to build a ‘One Global’ culture

• Regular alignment with your Agency Manager to ensure you are knowledge sharing briefs and intel

• Collaboration with your agency counterparts to build quarterly strategic business plans across your client base.

• Own the investment arm of your business unit with support form your Group Activation Manager and Head of Trading

• Ability to use audience measurement tools, revenue dashboards and industry data tools (Nielsen and Aureus)

What you will need

Experience

• Demonstrate media sales experience as an experienced Account Manager in Trading and/or Planning division.

• An understanding of the UK media market place.

• Proactive sales approach and able to deliver creative and innovative solutions.

• Resilient and flexible individual

• Highly developed interpersonal skills with excellent verbal and written communication skills.

• Detailed understanding of the key challenges we face commercially and how we may overcome these

Qualifications

• No formal qualifications required

Soft skills

• Excellent time management and personal organisation

• Clear communication to a wide variety of role types including to customers

• Excellent teamwork

Technical skills

• Ability to use Keynote, PowerPoint, Excel,

• Good understanding of the application of industry measurement tools – Route

• Ability to pick up new systems and tools (guidance provided)

 
Everyone is welcome at Global   
 

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.

We will always seek to make appropriate adjustments to the recruitment process and workplace to be fully inclusive to people with different needs and working styles. If you require us to make any reasonable adjustments for you or to disclose a condition, please email [email protected]