At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

As per JD attached.

The Business Impact Office (BIO) plays a critical role in strengthening AIA Singapore’s Tied Distribution capabilities and enhancing the agency experience
As a Principal, this role provides strategic leadership and end to end ownership of high impact initiatives that drive agent productivity and business growth.
Key focus areas include lead generation, industrialisation of Life in Group (LIG) and worksite marketing, and scaling initiatives that improve activity, sales outcomes, and effectiveness across the FA and Agency force.

Strategic Initiative Ownership

• Lead and drive end‑to‑end design, delivery, and scaling of key business impact initiatives, including lead generation, LIG, and worksite marketing programmes, to improve agent productivity and activation.
• Identify strategic partnership opportunities and translate them into practical, scalable initiatives across districts.

Distribution & District Enablement

• Partner closely with Sales teams (SDOAs & BDMs) to achieve business outcomes through district engagements, capability building, and programme rollout
• Enable and provide data and insights to improve agent activity and productivity.

Digital Capability Enablement

• Collaborate with Digital, Insights, and IT teams as the business user representative for digital tools and platforms aimed at improving sales productivity and active agents.

Stakeholder Management & Governance

• Build and maintain strong partnerships with senior leaders and key stakeholders across TD, Marketing, Digital, Insights, and Operations.
• Provide regular updates to senior management, proactively surface issues, and lead problem‑solving efforts.

Minimum Job Requirements:

• Bachelor’s degree with 5–7 years of experience in insurance or financial services.
• Strong background in agency management and sales; experience in business planning, transformation, or implementation roles is an advantage.
• Proven ability to implement business intelligence and reporting frameworks to support decision-making.
• Comfortable operating in a fast-paced, ambiguous, and highly stakeholder-driven environment.
• Knowledge of analytics, data, and digital applications preferred.
• Strong project management capabilities with a track record of delivering complex initiatives.
• Excellent communication skills (written and verbal) in English.
• Collaborative, proactive, and resilient team player with strong attention to detail

Believe in better with AIA. If you work at AIA, you play an important part in this movement. Which is why we give you every opportunity to learn, grow and shape your career - your way! 

#LI-SF1

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.