Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we’re on a mission to become the trusted global digital public square, committed to protecting freedom of speech and building the future unlimited interactivity. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!

  

Location: London (onsite)

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Summary 

As the Europe & Africa Agency Lead at X, you will play a critical role working with key holding companies. You’ll help develop strategic relationships, from the global holding company-level to individual agencies of all types (creative, media social, etc), to ensure that we deliver optimal value to agencies. You will play a key role in supporting agencies with best practices, education, API support and research opportunities. We want agencies to innovate breakthrough programming featuring X; the Agency Development Lead will play a critical role in arming agencies with the knowledge and tools to develop and sell through ideas to their clients. You will be accountable for driving revenue growth and relationships with key agency partners via strategic alliances, education, client partnering and ideation directly with the Agencies.

Responsibilities

• Increase revenue across active accounts and unlock new clients 

• Build trusted partnerships, expand and deepen relationships and facilitate active communication between agencies and X

• Partner with the X Global Agency Team in New York to develop and execution of trading strategies to agree collaborative trading agreements with holdcos that drive incremental revenue for X and value for the Agency 

• Develop and build educational training programs to inform about our products, brand safety tools and best practices for advertising on X

• Demonstrate how and why individuals use X to help marketers identify and inspire authentic uses of X for their brand or clients

• Ensure that agencies’ voice, opinions, ideas and feedback are being conveyed back to X and its Marketing and Product Development teams. This includes working on sales materials development and providing input about advertiser insights and needs for new products, features and solutions

• Partner with X Europe & Africa Sales Leadership and in market agency teams to develop agency support plans, growth strategies and on day to day matters to remove blockers, increase revenue from existing accounts and unlock new advertisers 

• Develop and build first class programs for their brands and to uplevel their creative thinking and deliver positive business impact for their clients

• Discover, catalog and 'case' great X usage stories and evidence that will help shape the agency, brand and media world's understanding of how brands can use X

• Provide an overview of the X ecosystem, including owned- and operated-X properties and third party partners and services that rely on the X API, e.g., power-user platforms, campaign management, and analytics services

• Consult about use and set up of X data, visualizations and other ways to display real-time X activity within agency and brand environments

• Advise agencies about Ad tech partners, programs and (re)structuring they might consider to increase the knowledge, or improve the performance, of their internal account teams

Qualifications

• BA/BS degree preferred: Masters degree or equivalent experience a plus

• 12+ years marketing experience in an agency or media sales support function with a focus on emerging and social media

• Demonstrated ability to think strategically about a particular industry and/or product set

• Deep expertise in social media platforms, and demonstrated experience in X best practices

• Strong client-facing, sales and commercial skills.

• Familiarity with agency holding companies and strong relationships across the agency landscape

• Ability to partner within cross-functional teams, to consult and bring ideas to the table

• Ability to build internal networks to accomplish goals through collaboration with resources across teams

• Strong writing and copy editing skills

• A self-starter who takes initiative and is action oriented

• Can balance the need for quick turnaround with longer-term strategic efforts Is flexible and can deal effectively with changes in priorities or ambiguity Is driven and solution-oriented and can overcome obstacles to drive projects through completion

• Comfortable with a fast-paced, always-on, start-up environment

• Strong PowerPoint and Keynote skills

• Alignment to X’s vision and core values