Senior Partnership Manager – CommBank Yello offers.

• You’re driven to deliver exceptional customer and merchant outcomes
• Day to day you’ll primarily work with the Yello Crew, a super exciting and innovative team driving value and growth for yello Customer
• Be part of one of Australia’s largest loyalty programs

See yourself in our team

CommBank Yello is our new customer recognition program, providing bright and shiny benefits such as merchant offers, discounts and pre-sale events to over 8  million customers.

You will be part of the partnership team that drives value to our customers, merchant and strategic partners. The team’s purpose is to embed loyalty by creating success stories for CommBank Yello customers and partners through exceptional, exclusive, and personalized offers and experiences.

Do work that matters

Within the Yello Crew Partnerships squad, you will work on delivering high value partner offers to our customers through CommBank Yello that see a high activation rate and ultimately drive engagement across digital channels and net promoter advocacy across the Group.

There is a lot of opportunity in this space to really challenge the way we currently present value to customers and reward loyalty. We are expanding our portfolio, with an ambitious agenda of working with new merchant partners, further developing relationships with our existing merchant partners, and establishing new strategic partnerships that deliver value to our customers. If you are excited to be part of a team that is delivering value to our customers through exceptional and exclusive experiences, then this could be the role for you.

Reporting into the Executive Manager Partnership, Yello Crew

You will be primarily responsible for driving merchant revenue growth and merchant success in CommBank Yello performance marketing channel across a variety of verticals, whilst supporting the Group’s Merchant Value Proposition in Yello (Cashback or Partner offers) for large and ASX listed national Retailers.

Merchant Engagement Strategy
Develop, manage and execute CommBank Yello Merchant Engagement Strategy to:

• Support growth targets and realisation of strategic business benefits realisation
• Help source robust merchant cashback/Partner Offers investments in identified priority industries
• Create differentiation for Yello over other Rewards platforms
• Deliver revenue benefits through merchant commissions

Merchant Sourcing and Retailer success tracking

• Identify, source and negotiate strong pipeline of merchant partners to support Yello Growth targets and merchants for Marketing Everyday Banking campaigns

• Clear engagement model for CBA led relationships v/s Mastercard led relationships
• Leveraging Data and Insights teams, report on key metrics to track Merchant success through Yello. Use data led insights to create new opportunities for growth.
• Negotiating merchant commission to contribute to a commercially viable product
• Provide strong pipeline of new business leads to Yello propositions.​

​Merchant Value proposition

• Develop and manage Merchant value proposition for Yello including differentiation for CBA acquired merchants
• Merchant education content, pitch packs and ongoing engagement documentation
• Engagement with Business Banking product, relationship and Transactional Banking teams
• Provide thought leadership and guidance to Product Leads on Merchant + Offer strategy or processes as needed​

Marketing Campaign Alignment

• Collaborate with Group Marketing to source merchants and offers relevant to the CommBank customer facing proposition in below the line and above the line advertising channels
• Accountable for ensuring availability of offers for Yello at all times including New to Bank customer offers

Retail Industry Commercial Acumen

• Strong understanding of commercial levers across retail industries and ability to leverage offers that are compelling for customers. Understanding retail POS, back-ends typical set up and functionality as well as offer terms and conditions and risk management of third party retailers providing products to CommBank customers

Performance Reporting

• Responsible for monitoring and reporting on product performance for merchants internally (Retail Bank and Business Bank) and externally (to individual CommBank Yello retailers).

We Want To Hear From You If You Have

• Risk Mindset –All CommBank employees are expected to proactively identify and understand, openly discuss and act on current and future risks.
• Business development and relationship management experience in financial services, retail or loyalty industry
• Minimum 5 years’ experience in new business development, client pitching, sourcing and managing client relationships with large Institutional customers
• Strategy development experience, strong demonstrated commercial acumen
• Track record of delivering complex, transformational customer-facing initiatives
• Work with a range of stakeholders to identify and implement Integrated promotional opportunities across the partnership space.
• Provide advice and act as a consultant for new initiatives that impact our offers ecosystem.
• Demonstrate leadership and direction when issues or incidents occur and support key stakeholders in maintaining the responsibility of the voice of the business
• Adhere to the Code of Conduct. The Code of Conduct sets the standards of behaviour, actions and decisions we expect from our people.
• Excellent communication and presentation skills
• Excellent commercial negotiation skills
• Exposure to Payments products
• Excellent stakeholder management across diverse teams
• (Highly regarded) Understanding of the retail and/or loyalty industry and merchant needs
• (Highly regarded) Experience in technology delivery and Digital experience
• (Highly regarded) Experience in Payments

Apply now for this great opportunity!

Advertising End Date: 19/11/2024