Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary
Collects data from digital platforms and analyzes user interactions, website traffic, conversion rates, and other digital metrics to understand user behavior and identify patterns and trends.
Leverages various analytics tools and techniques to collect and analyze data from websites, mobile apps, social media platforms, and other digital channels.
Conducts user journey analysis, analyzes navigation paths, and evaluates the usability of websites or mobile apps. Provides insights and recommendations to enhance the user experience and drive better engagement and conversion rates.
Evaluates the performance of digital marketing campaigns, websites, and other digital assets. Tracks and analyzes key performance indicators (KPIs) such as click-through rates (CTRs), conversion rates, bounce rates, and engagement metrics to assess the effectiveness of digital marketing efforts.
Designs and executes A/B tests and experiments to optimize digital marketing campaigns and website performance.
Collaborates on data governance initiatives to ensure data accuracy and integrity.
Creates dashboards and reports to present digital analytics findings to stakeholders. Communicates insights and recommendations to non-technical stakeholders effectively.
Develops hypotheses, sets up test variations, and analyzes the results to identify winning variations that improve conversion rates or user engagement.
Acts as a subject matter expert to promote digital analytics knowledge through professional development, training, and certifications; and stays updated with industry trends, regulations, and emerging tools and technologies.

Required Qualifications
2+ years of analytics experience
1+ years of Adobe Analytics experience

Preferred Qualifications
Working knowledge of problem solving and decision making skills

Education
Bachelor's Degree or equivalent experience required

Master's Degree preferred

Pay Range

The typical pay range for this role is:

$46,988.00 - $112,200.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.  
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 12/11/2024

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.